Parnell based strategic marketing communications agency The Business worked with Constellation Brands to develop the VNO brand from scratch back in 2012. Created specifically to target Millennials, it has enjoyed strong commercial success. Now they’ve launched a thermo label that literally tells you when VNO has hit the correct temperature for drinking.
Wanted: NZ entries for APAC awards
Campaign Asia-Pacific has launched its 2015 Agency|Marketer Partnership Award which aims to recognise the region’s most effective client-agency relationships. The magazine has specifically asked M+AD to invite entries from NZ.
BK collaborates with four brands to create Peace Day Burger
Since their original McWhopper proposal, Y&R NZ client Burger King has received offers from other burger brands to collaborate. The original targets of the Y&R McWhopper proposal, McDonald’s, predictably muddied the waters, but the agency has pressed on anyway – and their offer has been picked up by Denny’s, Wayback Burgers, Krystal, and Giraffas.
Dogs, Data, Digital & Direct
BrandWorld writer buys NZ trade title
NZ marketing shop expands into Oz
The New Zealand business landscape has long acted as a testing ground for new ventures. Its small size and knowledgeable consumer base creates a desirable environment to test ideas before scaling up overseas. A local marketing firm has done just this; using New Zealand’s startup ecosystem, the company have honed its offering and now plans to expand into Australia.
Turned water into champagne – US$15k worth! (UPDATED)
AUT Adschool CD Jane Berney writes: “In early July, we received a Just Water Filters International flyer from ceo Tony Falkenstein with a competition for ‘a creative genius to come up with a short word or picture concept that will create the need for customers’ to purchase Just Water filters.
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
No words to describe it
Parnell-based strategic marketing comms agency The Business has won the National Foundation for the Deaf account and immediately started work on tackling the issue that will affect hundreds of thousands of Kiwis during the Rugby World Cup.
Arrivals & Departures: MA man makes tracks, Liz Fraser joins Air NZ, Herald taps new digital ed
MediaWorks group head of revenue Liz Fraser has resigned to take up a new position at Air New Zealand.