Take a quick look at the above ad, created last year by students at Auckland’s MDS AdSchool. Then take a look here at the Prostate Cancer Foundation TVC currently getting good exposure on TV.
Pacific Mags confirms NZ titles – but no NZ staff
Pacific Magazines has confirmed it would continue to publish and distribute that’s life! in its current format of New Zealand & Australian content and advertising, while the Australian editions of New Idea and Girlfriend will be distributed in the New Zealand market from October.
Snakk launches mobile-first creative service
NZAX-listed Snakk Media has responded to the smartphone user’s “hunger for better brand experiences” by launching a new division, Touch Create, a “true mobile-first” creative business providing a range of mobile creative services to brands, media agencies and creative shops across Australia, New Zealand and Southeast Asia.
Ambient Group rebrands
Melbourne-based QMS Media Limited, the parent company of Ambient Group NZ, has announced the rebranding of its NZ arm to QMS NZ. QMS Media owns 75% of Ambient Group (now QMS NZ).
TVNZ defies ‘tectonic shifts’ to post $28.1m profit
TVNZ has reported a net profit after tax of $28.1 million for the year ending June 2015, up $10 million on the prior year.
Arrivals & Departures: GrownUps taps Sara Bushell, TVC spruiker moves to Bangkok
50+ online lifestyle website and social club GrownUps has appointed Sara Bushell as advertising coordinator. Bushell has 14 years experience in advertising at Fairfax Media (advertising manager) and the NZ Herald (sales management roles at Canvas, Viva, TimeOut, TV Guide & Sunday Magazine).
Auckland Transport taps Ambient Group
Ambient Group has won the Auckland Transport outdoor advertising contract for nine years, a strategic media partnership that will see AT outdoor assets progressively consolidate under a single advertising platform to be represented by Ambient Group.
Australasian marketers call for ‘dramatic’ change
A new study shows that marketers recognise the need to change their approach in response to consumer demands and technological change. In Australia and New Zealand three quarters of respondents agreed that the structure and design of their marketing organisation will need to change over the next three to five years.
Scenic walk tours don’t pay the bills!
We all know it’s tough out there for well-qualified young people trying to break into the communications business. Some, like Adnaan Narot, have even moved to a new city to find work.
Chorus reigns Supreme
Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners, Waxeye, and Contagion for Gigatown, which also won the Technology and Utilities/Communications categories.
