With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.
BK declares peace on McDonald’s
Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.
But McDonald’s not lovin’ it
Just as M+AD went to press, we heard from the US that McDonald’s has met Burger King’s McWhopper proposal with the proverbial cold shoulder.
NZ’s top global minds share insights
NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting.
Tangible tips for driving active attention among consumers
Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.
Texas beckons winners of APNO’s digital creative challenge
APN Outdoor have announced a call for entry into what it promises will be “one of the most exciting creative showdowns of 2015”, Pixel361°.
Cirkus creates H&R Block print spectacular
Sydney’s Joy Agency commissioned Cirkus to execute their creative concepts for H&R Block, a tax preparation company.
Authenticity the key as Instagram influences creative work
As a growing number of brands use Instagram as an advertising channel for their campaigns, the natural visual style of the photo-sharing app is causing many creatives to adapt their work to make it fit well with the medium.
Arrivals & Departures: InMobi signs games guru, Vizeum promotes Richard Hale, Facebook names ANZ MD, 2degrees man goes bush
Vizeum New Zealand has promoted Richard Hale to the role of agency director, where he will lead the day-to-day management of the agency and, “in keeping with Vizeum’s dedication to senior resource”, will maintain hands on leadership across all key clients.
Colenso ‘thrilled’ House of Travel
Following a lengthy competitive pitch process, NZ-owned House of Travel has chosen Colenso BBDO as its creative agency “to reinvigorate the travel customer experience”. Originally seven agencies made the long list – and this was reduced to three after a credentials presentation – Y&R, Colenso, and Contagion.
