A clever digital comparison calculator, created by Special Group to support 2degrees’ new phone plans, has shown Kiwis who’ve tried it accumulated savings of over $6.85 million dollars on their current mobile costs, in just five months.
Arrivals & Departures: Saatchi taps new CD, Weta grabs Clems man, three newbies at Lily & Louis
Saatchi & Saatchi has appointed Chris Childerhouse as creative director. The agency says his appointment comes off the back of a series of new client projects with Local Government New Zealand and the Ministry of Justice in the Wellington office.
Coca-Cola bottle still sexy at 100
Coca-Cola South Pacific today announced a new campaign to celebrate 100 years of the iconic Coca-Cola Contour bottle, with a major marketing push hitting New Zealand in August.
Republik CD tapped for Boston judging role
The International Echo Awards has recruited Republik CD Andrew Sims as a judge – one of 86 – for this year’s awards in Boston. The winners will be announced on Monday 5 October.
Dancing Dagg – the credits
In yesterday’s post about Israel Dagg’s starring role in Air NZ’s new inflight safety video, we wrote: “It’s not yet clear who created and produced the spot.” This brought a welcome response from True director of operations Conan Gorbey: “It was us, of course!”
Arrivals & Departures: The Beeb taps Oz-based Pom
Jamie Chambers has been promoted to regional sales director for BBC Advertising in Australia & New Zealand.
Click. Done chapter 2
State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.
A goofy smile please, for Yahoo Livetext
Yahoo New Zealand today (Friday) launches Yahoo Livetext, a new one-to-one live video texting app for iPhone and Android. Yahoo Livetext blends the convenience and ease of texting, with the immediacy and vividness of live video.
Case Study: Geometry Global’s Little Boat redefined brand volume effectiveness
In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll down for the link). Here’s how they did it …
Dancing Dagg stars in new Air NZ inflight video
Israel Dagg proves he can rap almost as well as he takes the high ball in Air New Zealand’s new Men in Black Safety Defenders passenger safety video – a collaboration between the airline and Sony Pictures.
