The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine (“The Voice of the Balkans”) website.
Beyond the call of duty
French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces.
How much did Dentsu pay?
How much did Japanese agency giant Dentsu Aegis Network pay for Barnes, Catmur & Friends Dentsu?
London’s Islamic mayor bans ‘negative’ ad
The Transport for London network has banned “negative body images” on trains and Tube stations network from next month – a result of a pledge by London’s new mayor Sadiq Khan, who was motivated to act after complaints about weight-loss ads that ran in stations.
Cannes taps 15 female creatives for gender balance project
See It Be It, the Cannes Lions initiative to remedy the industry’s underrepresentation of female creatives, has chosen 15 “high potential” women from over 500 applicants to discuss the issue at the festival. None of the 15 are from Australia or NZ.
Digital Day Out 2016 heads offroad
Tickets for next Tuesday’s Digital Day Out are reported to be selling well, prompting the Marketing Association to issue a hurry-up to potential participants.
Intelligent Ink makes Business Support finals
Storytelling agency Intelligent Ink has been selected as a finalist AUT Business School Excellence in Business Support Awards – a first for the Auckland shop.
Land Rover signs for the tour
The 2017 British & Irish Lions tour to New Zealand received an additional boost today with the re-signing of a key sponsor.
FCB taps Fleur Head for MD role
FCB New Zealand has promoted head of integration Fleur Head to managing director, FCB Auckland. The MD role at FCB has been vacant since the departure of Justin Mowday, six years ago. The MD role had been effectively handled over the past year by ceo Brian van den Hurk – and PR director Angela Spain told M+AD the role has now been refined.
Cannes Sweepstakes – pick the winners
The UK’s Gunn Report has launched its Cannes Lions 2016 Sweepstakes, the annual contest predicting which commercials will win a Film Lion or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity, taking place later this month.
