M+AD has learned – via an avalanche of tip-off emails from readers – that Dentsu Aegis network paid NZ2.5 million for its majority stake in former Auckland indie agency Barnes Catmur & Friends (now Barnes Catmur & Friends Dentsu).
Ash & ink fuel smoke alarm campaign
FCB and its client the NZ Fire Service have today commenced their new smoke alarm campaign – taking up the prize they won in the News Work inaugural Day of Influence challenge.
True, Exposure shoot ANZ Olympic promo
Grey Lynn agency True, with Exposure Films, has shot an ANZ Bank Facebook promo for the Rio Olympics. The new ad is built around the bank’s slogan: Dream Big (also developed by True).
Arrivals & Departures: Saatchi taps David McIndoe
Saatchi & Saatchi has appointed a new Head of Planning. He’s David McIndoe, who joins the agency today from Whybin\TBWA where he’s been Planning Director for the past two years.
Youtube’s Top 10 in May
The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine (“The Voice of the Balkans”) website.
Beyond the call of duty
French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces.
How much did Dentsu pay?
How much did Japanese agency giant Dentsu Aegis Network pay for Barnes, Catmur & Friends Dentsu?
London’s Islamic mayor bans ‘negative’ ad
The Transport for London network has banned “negative body images” on trains and Tube stations network from next month – a result of a pledge by London’s new mayor Sadiq Khan, who was motivated to act after complaints about weight-loss ads that ran in stations.
Cannes taps 15 female creatives for gender balance project
See It Be It, the Cannes Lions initiative to remedy the industry’s underrepresentation of female creatives, has chosen 15 “high potential” women from over 500 applicants to discuss the issue at the festival. None of the 15 are from Australia or NZ.
Digital Day Out 2016 heads offroad
Tickets for next Tuesday’s Digital Day Out are reported to be selling well, prompting the Marketing Association to issue a hurry-up to potential participants.
