Kiwis mirror global SMB trends

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Facebook has announced that there are now over three million businesses – the vast majority of which are SMBs – actively advertising on Facebook, up 50% in just one year, according to a release out today. Seventy percent of these three million companies are from outside the US.

Riches in niches?

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Leading lifestyle magazine editor Kate Coughlan, who’s purchased NZ Life & Leisure and NZ Lifestyle Block from former publisher Fairfax Magazines, plans to take the titles a step back in time, returning to niche content marketing.

Dentsu Aegis buys star Kiwi indie

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Dentsu Aegis Network has today announced the acquisition of a majority share in Barnes, Catmur & Friends. DAN (in a release) says the move “establishes creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand”.

Get Crewed! 

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Launched this Leap Day, 29 February (yesterday), Crewed is a new monthly magazine for, by and about the people & tech who keep NZ film & production industry going and the content coming.