Yahoo New Zealand has launched Yahoo TV, offering premieres, box sets and catch-up TV on demand – for free – as well as new premium opportunities for advertisers.
Kiwi craft series filmed on new LG smartphone
New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.
Arrivals & Departures – Latin America beckons
Nielsen New Zealand marketing & communications manager Kim McFadden has taken six months’ extended leave. Even as you read this, she’s on the plane bound for Central America.
School’s in
The 2015 edition of AWARD School NZ got under way this week at the Colenso building on College Hill. The 10 students were welcomed by school head Brett Colliver and given their first brief of the course.
$10k Newspaper Ad of the Year entry call
Entries opened today for the 2015 $10,000 Newspaper Ad of the Year award, the only award that “inflates both egos and bank balances and the largest cash prize”.
Dan’s dad in Land Rover’s RWC mascot hunt
Land Rover, with a little creative guidance from Y&R and Film Construction, has enlisted Dan Carter’s dad to shine a light on the vehicle maker’s Rugby World Cup campaign’s Mascots competition.
OMD in promotion mode as it moves to Mt Eden
As a result of continued growth, OMD and its specialist business units are leaving the College Hill offices that have been home for more than a decade to move to a newly renovated space at the city end of Mt Eden. Coinciding with the move has been the appointment of two more senior staff.
Brutal simplicity works for Red Seal (Updated)
Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products.
Convenience/price/value drive e-commerce
New research from Nielsen reveals a 40:40:20 rule at play behind nearly 2 million (1,952,000) New Zealanders who are shopping online. The primary drivers of e-commerce are comprised of 40% convenience, 40% price & value, and 20% range.
Business trends in focus at research pow-wow
With less than two months to go, New Zealand’s research and client community are gearing up for what’s being billed as “an exciting, once-in-a-lifetime event”.
