RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).
Staff shortage undermines fast-rising NZ digital adspend
The majority of NZ agency clients say their digital budgets had increased this year, with most of these reporting budget growth of more than 20% – despite their overall adspend remaining static, according to new research from Econsultancy, commissioned by marketing software provider Marketo.
Heineken taps Jonah Lomu
Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.
Two fingers for the harbour masters
Since March of this year K-Rd indie Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour.
Heart campaign debunks The Clutch
Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.
O&M taps star creative to replace Angus Hennah
Ogilvy & Mather has finally found a replacement for ECD Angus Hennah, who left the agency in November 2014 before joining Special Group as CD in May this year. The new ECD in Stanley St is a real catch – internationally awarded FCB creative Regan Grafton, who takes up the reins in mid-September.
NZ radio dumps TNS, taps Aussie researcher
As widely predicted, the Radio Broadcasters Association has sidelined TNS and announced a new deal with the Australian arm of Europe-based researcher GfK to be the new provider for the commercial radio survey from 2016.
NZME hands back Pacific Mags titles
NZME has announced it will not be renewing its licence with Pacific Magazines to produce New Idea, Girlfriend and That’s Life magazines when it expires on Wednesday 30 September.
Lotto drops the high-fives
DDB has moved away from Lotto Powerball’s default position of over-the-top exuberance to a more earnest, family-oriented tone in its new Imagine television campaign, which “takes its audience on an exciting journey of hope and possibility, love and freedom”.
Green Clemenger earns Enviro-Gold
New Zealand’s leading communications company, Clemenger Group, announced today it has jumped from Bronze straight to Gold certification by Enviro-Mark for their sustainability programmes across their three major offices.
