Otago is better known for its gold than diamonds – but this story is about a Wanaka diamond business which competes against the world’s largest retailers, thanks in part to its innovative digital advertising strategy.
Advertising & marketing virtuosos Duncan Shand, Peter Cullinane, and Sarah Sandoval front up to the Marketing Association’s Brainy Breakfast in Auckland on Thursday 23 July. The topic: Social Media.
The London Underground has rejected a Rolling Stones poster as “too lewd for commuters”. The Stones are having an exhibition at the Saatchi Gallery in London, and to advertise the gallery, the band created bright, colourful posters with the famous tongue and lips logo wagging from a women’s crotch.
FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.
David Hackworthy, the chief strategy officer at Fallon London, has been named Worldwide chief strategy officer of the Saatchi & Saatchi and Fallon networks.
“We have just finished two months of animation on shots for a nutso commercial for Kirin in Japan,” writes Toybox Auckland producer Al McKay. “It was lots of fun and quite exhausting.”
“I’ll say this for Droga5,” writes Mumbrella’s Tim Burrowes. “Over the past seven years, no agency has built such a big reputation on so little sustained success.”