Sydney-based Salesforce Asia Pacific product marketing chief Derek Laney is this morning hosting the New Zealand Future of Marketing event at Sky City. The topics include the local landscape and key trends playing out as well as the brands who are leading in building personalised customer relationships.
AT taps Ambient Group
Auckland Transport has selected Ambient Group to provide AT’s on-street human resources. Ambient has previously worked with AT, supplying talent ambassadors and non-traditional media services.
Kiwis ‘hooked’ on online shopping
Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year, according to the latest Nielsen Online Retail Report.
Mobile ads ‘infuriate readers’
![](https://www.mad-daily.com/wp-content/uploads/2015/07/small-ads.jpg)
Readers hate all the ads on digital screens, according to the ceo of Australia’s Newspaper Works, the outfit that markets the Aussie dailies.
OMANZ’s five-percent man joins oOh!
oOh!media has appointed Adam McGregor as general manager of oOh! in New Zealand, replacing Cameron Taylor, who joined Ambient Group as outdoor general manager in June.
Wanted: An ad agency who will listen
The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.
Toyota NZ tops reputation study, Air NZ slips
Toyota has reclaimed the title of New Zealand’s most reputable company, rising from 2nd place last year to take line honours in this year’s annual New Zealand Corporate Reputation Index.
Mindfood grows another arm
Mindfood publisher Michael McHugh has unveiled a new biannual magazine, Mindfood Décor, which appears to be aiming at the home-maker interior design market – not quite the same sector served by AGM quarterly Interior magazine, which targets the professional end of the market.
OOH grows for 10th consecutive quarter
Gross out-of-home revenues have increased by $18 million (8%) in the Q2 quarter, compared to the same Q2 period in 2014, according to figures released yesterday by the Outdoor Media Association.
From America with love
To coincide with US Independence Day, passionate Kiwi poetry lovers Phantom Billstickers shone a spotlight on the work of four American poets.