How to win the fight for the customer

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Sydney-based Salesforce Asia Pacific product marketing chief Derek Laney is this morning hosting the New Zealand Future of Marketing event at Sky City. The topics include the local landscape and key trends playing out as well as the brands who are leading in building personalised customer relationships.

AT taps Ambient Group

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Auckland Transport has selected Ambient Group to provide AT’s on-street human resources. Ambient has previously worked with AT, supplying talent ambassadors and non-traditional media services.

Mindfood grows another arm

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Mindfood publisher Michael McHugh has unveiled a new biannual magazine, Mindfood Décor, which appears to be aiming at the home-maker interior design market – not quite the same sector served by AGM quarterly Interior magazine, which targets the professional end of the market.