Bauer Media NZ has been appointed as the New Zealand publisher of the official Rugby World Cup Tournament Guide ahead of this year’s Rugby World Cup tournament in England.
TVNZ’s new digital-first offering ONE News Now went live this morning. ONE News Now is a purpose-built platform for multiple devices (PC, tablet, smartphone), delivering anywhere, anytime news with a focus on video content.
Commonwealth//McCann, a division of McCann Worldgroup, has hired Ogilvy & Mather Vietnam CCO and Kiwi expat Todd McCracken as regional executive creative director for Commonwealth//McCann’s Asia Pacific operations, according to a report in Campaign Brief Australia.
Ogilvy has effectively confirmed rumours that the agency has won the $6 million Number One Shoes business without a pitch. “Unfortunately I’m not in a position to comment at this stage,” was all Ogilvy executive director Paul Manning was prepared to say when M+AD contacted him this morning.
Downtown Auckland indie agency BTL has launched SnapShop, a new marketing tool that allows shoppers to submit receipts for validation and receive purchase-based rewards via their mobile phones.
Sydney video ad tech company Unruly has crunched the numbers to come up with the 10 most shared viral video campaigns from Australia and New Zealand of all time – based on shares as opposed to views. Two NZ –Driving Dog and Mistakes – made the top 10, along with three Air NZ videos (two of them Hobbit-inspired safety films).
MDS AdSchool has answered a global callup on behalf of its female Lions-winning creatives by sending their images and CVs to a new website set up by two UK female creatives.