Yahoo New Zealand has unveiled its Native Ad in-feed advertising platform, following a successful beta phase, with more than 70 New Zealand brands already on board.
Semi says: Busy creatives need ‘cuppa and a lie-down’
Auckland creative digital agency Young & Shand has forged a campaign – with a focus on worker wellbeing – to promote this year’s big Auckland design event, Semi-Permanent, now under way in Auckland at the Victory Convention Centre in Freemans Bay.
Frontside wins SKYCITY Breakers ad business
CBD-based content creation company Frontside has netted the full marketing account for the SKYCITY Breakers, and launched a new service, FRONTSIDE InHouse.
Redesign for Fairfax local papers (now with Dr Libby & Nadia Lim)
Fairfax Media is rolling out a nationwide redesign of its local papers. All 66 of Fairfax’s community newspapers will undergo a facelift of content, layout and design over the next four weeks – with the new-look Manawatu Tribune first off the press today.
Adshels, billboards, POS launch new soda range
Schweppes has launched its new traditionals range, designed to appeal to adults looking for refined packaging, quality ingredients and authentic flavours.
… even the polar bear
DB Breweries and Colenso BBDO have succeeded in creating Brewtroleum – a biofuel made from the yeast leftover after brewing DB Export. The breakthrough means that every time you drink DB Export, you’re contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.
Missing in action: A Silver Lion for NZ
In our M+AD frenzy to chase down all the NZ winners in Cannes, we missed an unusual one: The Auckland & Wellington arms of NZ-founded global PR firm SweeneyVesty were at the centre – with Saatchi Singapore – of an airline campaign that won a Silver Lion in the PR – Brand Voice category (which includes Strategic Storytelling).
Coke launches local RWC promo
Rugby fans purchasing Coca-Cola through to August may find they score more than just an icy cold, Coca-Cola, with the latest MYCOKE promotion offering New Zealanders the chance to attend Rugby World Cup 2015 quarterfinals in Cardiff.
Looks like CGI – but shot in camera
The creatives at Colenso & Finch revisited their childhood comic books to conjure up the latest TVC for State Insurance’s online services.