The Cannes Lions Festival has overnight unveiled the shortlists for four categories – Direct, Press, Promo & Activation, and Mobile. There’s NZ finalists in all four – in a combined list utterly dominated by Colenso BBDO. Entries from Y&R (four), DDB (two), Special Group (three) and FCB (two) also made a respectable showing.
Sugar, MBM launch new campaign for PwC
Indie agencies Sugar&Partners and MBM have produced their first work for PwC since winning the business in a pitch for the launch of PwC’s new digital consulting arm.
Star Kiwi bioengineer will front PwC Herald Talks business event
NZME has tapped Weta digital genius Prof Mark Sagar to headline the first edition of PwC Herald Talks, a new business event series aimed at “encouraging business thought leaders to come together and share knowledge, insight and strategies, to grow and diversify business in New Zealand”.
Portfolio site debuts – by creatives for creatives
Two digital creatives have pooled their talents to set up Creative Connect, a localised online portfolio creation platform that enables creatives to showcase their work and skillset with ease (no coding necessary.) It launched at the end of this month.
Arrivals & Departures: Rachel Lorimer exits MediaWorks
The write stuff
Effies convenor of judges Lew Bentley returns again this year to run another of his popular CAANZ Effies entry writing mid-morning workshop this year.
Zeitgeist in the frame
Y&R wins Autotrader
Following a competitive pitch, NZ motoring brand Autotrader has appointed Y&R to handle its creative and media requirements.
Arrivals & Departures: The Herald taps ODT ed
NZME has turned to one of New Zealand’s journalism’s most respected newsroom leaders to take over the NZ Herald editor’s role vacated by Shayne Curry, who has moved to an expanded editorial role across all Herald brands (as acting managing editor, a position previously held by Tim Murphy). The new man in the weekday Herald editor’s chair is former Otago Daily Times editor Murray Kirkness.
Facebook updates Ads Manager
Facebook has commenced rolling out updated versions of Ads Manager and Power Editor. Both tools now come with simplified layouts and new features, designed to enable advertisers to get more value with less effort on each campaign.