AUCKLAND, Wednesday: Integrated indie agency Work Communications has crafted a new high-energy advertising campaign for Farmer Brown eggs.
YoungShand welcomes Sue Kipling as executive strategy director
AUCKLAND, Wednesday: Integrated indie agency YoungShand has appointed as its new executive strategy director.
Advertising heavyweight Luke Farmer to join MediaWorks
AUCKLAND, Today: MediaWorks announced this morning that it has appointed Luke Farmer as group head/agency sales, starting in November.
WPP unites Wunderman Thompson and VMLY&R to create global agency VML
NEW YORK/LONDON, Today: WPP this morning announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R.
Stuff re-launches NZFarmer
AUCKLAND, Today: NZFarmer – New Zealand’s largest free rural newspaper – is being re-launched by Stuff after a five-year hiatus.
Stuff launches integration studio, weaving brands with audiences through storytelling
AUCKLAND, Tuesday: Stuff Group has launched a new strategic creative and editorial studio, Harakeke. Sitting within Stuff’s brand connections team, it brings together data and insights, content creatives, marketers, strategists and storytellers to create new ways for brands to get noticed by their next customer.
Saatchi refreshes Westpac Together Greater
AUCKLAND, Today: Westpac this morning launched the next expression of their brand platform Together Greater, with Saatchi & Saatchi New Zealand, Digitas and Spark Foundry, together as part of the Publicis Groupe Connected Platform model.
AU wins BMW NZ pitch
SYDNEY, Today: Atomic 212° has retained the BMW Australia media account and expanded its remit to include BMW New Zealand. The incumbent was The Monkeys Aotearoa, while Pead NZ retains the NZ PR business.
AU shops issue tame response to ugly ‘No’ campaign
SYDNEY, Today: AU agencies & media have reacted to the ‘No’ vote emerging victorious on Saturday night’s Voice to Parliament referendum, influenced strongly by elderly ulta-conservaties.
Special and VMLY&R score again at LIA
NEW YORK, Sunday: NZ has scored two Pencils – one Gold and a Bronze at the London International Awards (LIA) in the Health & Wellness and Pharma & Medical categories.
