For many New Zealand businesses, Weibo presents the gateway to scale. “For brands with powerful creative content to capture mass attention, it is the best distribution platform in China,” says Isentia Sydney’s Gareth Kidd, writing for M+AD.

SAN FRANCISCO: Facebook (1.5billion+ users and still climbing) is introducing a new online platform to help agencies and brands make the most of creative ads for mobile.

Independent Australian PR agency Thrive has announced the opening of its first office in Auckland, “due to client demand”.

NZ is sitting on 46 shortlisted works after the first day at the Cannes Lions Festival drew to a close in the south of France.

NEW YORK: Magazines show the highest return on advertising spend (ROAS) across all CPG categories, according to a new study from Nielsen Catalina Solutions, but linear TV advertising drives the highest incremental sales per exposed household.

Wellington-based global creative digital agency Resn is introducing customers to its newly redesigned website. It stars new interactive features and some astounding graphics – a reflection of the agency’s reputation for experimentation.

APN Outdoor’s creative competition Pixel 361° goes live on Facebook today to choose the final charity that will frame the Pixel 361° competition. This charity will help design the brief for the upcoming Pixel 361° campaign and eventually display their winning campaign over $100,000 worth of APN Outdoor digital media.

Special Group took out a Silver, while DDB picked up a Bronze at the 2016 Global Facebook Awards. Special’s Silver Award came in Best Use of Facebook Platform (for Smirnoff Instagram Your Fridge); DDB’s Bronze was for Westpac Handheld Rescue.

New Zealand’s first Gold Lion came out of Cannes yesterday with Colenso BBDO winning the Health & Wellness Lions category for Anchor Milk X-Ray Casts.