NZME today unveiled its plan to take its Mix radio brand to the South Island. “We identified a market opportunity in Christchurch to create a station that meets the musical tastes of 30-54 year olds,” said Mix content director Raylene Ramsay.

Independent agencies have dominated the 2015 Mumbrella Awards winners in Sydney on Friday night with Match Media and The Monkeys taking out the Media Agency and Creative Agency of the Year awards respectively. The Mumbrellas are very Aussie-centric – nevertheless, two gongs also found their way into NZ hands, and many others went to companies with strong NZ connections.

Adshel has fired up “the country’s first scalable network” of roadside digital screens at core locations across Auckland’s CBD and fringe suburbs.

Australia and New Zealand make up a tiny percentage of global advertising spend, but constitute almost one fifth of the world’s most effective campaigns, according to Warc Asia’s Ed Pank, speaking at the mUmBRELLA360 conference in Sydney yesterday.

The Gunn Report has launched its Cannes Lions Sweepstakes 2015 – a contest to predict which ads will win a Film or Film Craft Lion at this year’s festival in three weeks (on Saturday 27 June). Participants make their selections from 20 TVCs pre-chosen by founder Donald Gunn. One NZ commercial made the cut – DDB’s Steinlager Born to Defy, the tale of Kiwi William Trubridge’s attempt to break his own unassisted free dive world record.

ecostore won the Ministry of the Environment’s Green Ribbon Business Leadership Award at the ceremony held at the Beehive in Wellington last night.

SKY TV has won six Golds and a Bronze at the Promax BDA NZ Awards (which honour TV promo creativity in NZ) in Auckland. MediaWorks won three Golds and three Silvers, followed by TVNZ Blacksand (1 Gold, 3 Silver), Maori TV (one Gold, four Silver), Prime TV (two Silvers) and Brandspank (a Silver).