Colenso BBDO and the NZ Breast Cancer Foundation have completed their joint project to create a cream that helps women check themselves for lumps in the breast. The product is now on sale for $11.99 at Countdown, Pak’n’Save, New World, The Warehouse, and at skinfood.co.nz.
SKY wins Promo six-pack (updated)
SKY TV has won six Golds and a Bronze at the Promax BDA NZ Awards (which honour TV promo creativity in NZ) in Auckland. MediaWorks won three Golds and three Silvers, followed by TVNZ Blacksand (1 Gold, 3 Silver), Maori TV (one Gold, four Silver), Prime TV (two Silvers) and Brandspank (a Silver).
NZ strikes multiple Gold at AMES
NZ agencies picked up six Golds at the Asian Marketing Effectiveness & Strategy Awards in Singapore overnight. Saatchi & Saatchi and Auckland indie Republik covered themselves in glory with two Golds apiece. The other two Golds went to DDB and Colenso.
State broadcaster lifts reach with NZ digital deal
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PR sector honours ‘The Godfather’
Visual trends impacting mobile brand communications in 2016 and beyond
By Jacqueline Bourke, Getty Images’ global creative insights & planning manager: The use of mobile devices in everyday life isn’t ‘on the rise’ – it has arrived. Smartphone and tablet devices are glued to our hands both in the boardroom and while at home as our working and entertainment habits are dominated by pixels and HD displays.
Yahoo NZ gets personal
Yahoo New Zealand has today announced the launch of its mobile app, which aims to bring the “best stories” together in a personalised stream.
Former Herald ed gonged
Once again, the ad industry is missing in action from the Queen’s Birthday honours list. But one newspaperman made the grade – former NZ Herald editor Gavin Ellis has made an officer of the NZ Order of Merit for services to journalism.
Healthcare awards entry call
The Global Awards 2015 competition has issued its call for entries. The Globals, which honour excellence in healthcare communications, will this year again hold twin awards ceremonies in New York City and in Sydney (in December).
Luxury brands slump in Asia, local brands rise
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Hong Kong, 03 June 2015— While Samsung’s sales may be under pressure, its reputation in Asia is holding up. Campaign Asia–Pacific’s study shows, without question, Asia trusts the Samsung brand.