DDB has engineered a Trade Me brand campaign, Life Lives Here, intended to highlight “slice-of- life moments” that thousands of Kiwis experience through the site every day.
Kiwi media buyer endorses US academy
NASDAQ-listed brand advertising software company TubeMogul has announced that it has trained over 50 clients in Australia & NZ to become programmatic leaders using the company’s software.
Olympic dreams fuel ANZ campaign
Whybin\TBWA and ANZ have launched a new Home Loans TVC campaign leveraging the bank’s sponsorship of the New Zealand Olympic Team.
Adshel digital network goes live
Outdoor advertising company Adshel has today launched New Zealand’s first national digital roadside network, Adshel Live.
Arrivals & Departures: One Plus One signs Hutch
Corporate PR firm One Plus One Group today announced the appointment of Mike Hutcheson to the newly created role of Non-Executive Chairman.
Nipple tattoos raise the bra
Yep. Headline of the week. Conjured up yesterday by an anonymous sub-editor at the Herald on Sunday.
Kiwi agencies line up for Busan
When entries closed at the weekend, New Zealand agencies had filed 282 entries to South Korea’s Ad Stars Advertising Awards.
20-year-old NZME press a global winner
NZME Ellerslie’s exemplary print quality has again been recognised on the global stage, with the firm being bestowed repeat entry to the exclusive WAN-IFRA International Newspaper Color Quality Club.
Poor digital experiences ‘damage NZ business’
SAP research shows poor digital experiences provided by some of New Zealand’s largest and best-known brands are closely tied to loss of customer loyalty, advocacy, and insights.
New PR shop pads up for CricHQ
Wellington-based PR firm and new kid on the block, Draper Cormack Group, has signed their biggest client yet – New Zealand based, worldwide cricketing digital platform CricHQ.
