Venutto on Cochrane

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AUCKLAND, Monday: Saatchi & Saatchi might still be the most famous name in New Zealand advertising pop culture, but it now languishes behind DDB, FCB, Colenso BBDO and Stanley St – a situation recently appointed ceo Mark Cochrane is working to restore, according to an in-depth Damien Venuto profile published in Anzac Day’s NZ Herald.

Hot off the press

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AUCKLAND, Today: dentsu NZ has helped Pizza Hut to launch a distinctive new brand platform, after winning the creative business in a successful pitch. The incumbents were Stanley St (brand) and 99 (retail).

NZ ad revenue dip

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WELLINGTON, Wednesday: Advertising revenue for the 12 months ended 31 December 2020 across main media was $2.449 billion– down $268 million on the previous year, The Advertising Standards Authority reports.

MDS duo takes out Google’s Axis Student gong

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AUCKLAND, Monday: Robyn Ramsey and Luke Roxburgh, who are currently interning under the insightful eyes of Regan Grafton at Stanley Street, sprinted up to accept their award in front of industry at last Thursday’s Axis Awards to make it the 5th year in a row that MDS has taken out the Google Axis Student Award.

Close call

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Stanley Street head of media Andrew Reinholds (at the time of the 2011 Christchurch earthquake, he was managing partner at OMD) was figuratively right there – on the phone to Mike Gray – at the precise moment the big one struck …

Women & Advertising

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AUCKLAND, Today: The Marketing Association has engaged three prominent ad execs and a radio DJ to present its timely Women in Marketing event next month, which aims to “showcase the stories, talent, and insights of the women (and men) in our industry, while also discussing how to best engage women as a target audience”.