NZME Branded Content Lab believes it is proving why it’s the most creative player in the content marketing game – teaming up once again with Spark to launch an innovative branded content feature to help small businesses thrive in New Zealand.
Phantom Billstickers has announced a partnership with the NZ Book Awards Trust to promote National Poetry Day – the biggest nationwide poetry event of the year.
Would you help? A young boy foraging for food in a central city rubbish bin has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand.
APN Outdoor launched its inaugural digital outdoor creative competition, Pixel3610 in August last year which offered the winning pair a trip to the world famous SXSW festival in March 2016. DDB’s Nick Dellabarca and Liz Richards were the winners and here is a brief report on their SXSW experience:
Submissions close on Wednesday 13 April for the Advertising Standards Authority review of the Children’s Code for Advertising Food and the Code for Advertising to Children.
It has long been recognised that a slow-loading web page is one of the reasons that encourages consumers to download ad blocking software, but now the Wall Street Journal reports that a number of US publishers are criticising ad agencies for the problem.
Tickets are reportedly going fast for TEDxAuckland, the annual ideas festival set to return for its first multi-day event on Thursday & Friday May 5 & 6 at Shed 10, Queens Wharf. Among the specialist speakers are former Saatchi Digital CD Matt Shirtclife, and former Y&R CD Vaughn Davis.
Y&R, Special Group, The Sweet Shop, Colenso, Saatchi, DDB, and Contagion are all through to the finals – with multiple entries – at Australia’s AWARD Awards. All up, NZ scored a remarkable 77 finalist spots.
While New Zealanders increasingly use mobile devices to watch video content, 3.2 million Kiwis aged 10+ (84%) are viewing over 23 hours of broadcast TV through their TV sets across a week. In comparison, online New Zealanders spend 15 hours per week using the Internet.