Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).
Big cash prizes, free entry at Korea ad comp
Entry is free, and the two Grand Prix winners at the upcoming Adstars advertising festival will leave Korea with US$10,000 apiece. And there’s still 10 days to get an entry in – the deadline has been extended until Sunday 31 May.
Botab 2015 lifts off
CAANZ and Flying Fish have unveiled the date for this year’s Battle of the Ad Bands – they’ll be held on Thursday 17 September at – no surprises here – the Kings Arms.
HOT tip: Contagion or Colenso
House of Travel has narrowed down its creative agency pitch to just two – Contagion and Colenso BBDO.
Ice cream can get you laid (among other things)
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. The results are now in – over 1 million Kiwis were involved, and Tip Top sales rose 14% (watch the video).
Back to the future
Y&R, working with Weta Digital, has produced an emotional creative campaign – as part of National Road Safety Week – for road safety charity Brake. The aim is to encourage New Zealanders to think about the potential lifelong cost of their decisions on the road.
Fairfax Media unveils senior editorial team
Fairfax Media has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print.
Arrivals & Departures
Film Commission man joins Exposure: Multi-faceted collective Exposure International has appointed a new longform producer, Daniel Story.
Saatchi unveils global art museum brand
Saatchi & Saatchi Design and the Govett-Brewster Art Gallery have released details of a new global art museum brand brand as the New Plymouth institution prepares to open its doors with the Len Lye Centre in July.
