Everybody knows that little kids today are way smarter than their parents – especially around digital devices. So Hyundai and Shine are taking us into familiar territory in their latest Hyundai TVC, a charming spot that illustrates the gulf between them and us with such effect that smiles of recognition are breaking out nightly in family homes all over the country.
Clemenger merges shopping shops
Clemenger Group’s merger of shopper marketing agencies Raydar and Clemenger Shop was accomplished without redundancies. The merger comes two years after the Shop division was launched, and will see the staff of six leave the Colenso office on College Hill and join the 25 employees at Raydar in Grafton.
Spikes tap Garrett & Grasse
Spikes Asia 2015 has announced its call for entries, and unveiled the 12 senior ad people who will preside over the juries. Colenso BBDO ceo Nick Garrett has been appointed as president of the Creative Effectiveness jury president, while Curious Film’s Peter Grasse, who has strong links to NZ and is well known throughout the region, will wrangle the Film Craft jury.
True & Fish make the A section
Air NZ’s new surf-themed safety video is already a global hit, just days after it was unleashed on the web. But who knows what the value is of the unprecedented two full pages of A-section coverage it received in yesterday’s NZ Herald?
Arrivals & Departures
TVNZ has appointed Mandie Strachan to the newly created position of trade marketing manager, managing and implementing TVNZ’s new trade engagement & communication strategy.
Taste of Sweden on Ponsonby Rd
Spark PR & Activate have brought summer back to Auckland, working with Rekorderlig Cider to open the city’s only Swedish bar, Kapell on Ponsonby Road.
Otherwise fine
The New Zealand Book Council and Colenso BBDO have come together again to promote the 2015 Auckland Writers Festival with Well Written Weather, a radio viral campaign that celebrates the power of good writing.
Marketing Awards deadline looms
Entries for the 2015 TVNZ NZ Marketing Awards close next Friday 22 May at 5pm – but there’s also a late entry date – 5pm Friday 29 May (will cost you an extra $150+gst).
Southern comfort – the final session
And now the moment we’ve all been waiting for – the final installment of the Radio Hauraki Hiace Port-a-Palace project, produced and managed by Saatchi & Saatchi.
Veni, vidi, vici (updated)
OMD won two Golds and two Bronzes at the 2015 Festival of Media Global Awards held in Rome yesterday. NZ’s only other award was a Bronze for PHDiQ.