After 25 years at the helm of one of New Zealand’s most respected and awarded agencies, Philip Andrew (Duster) has finally bid farewell at Clemenger BBDO.
Puns are bad, but poetry is verse
Phantom Billstickers’ Poetry on Posters Project has dedicated its new postcard project to the work of Cliff Fell, David Merritt, Ben Brown, Alice Anderson, Frankie McMillan, Jefferey Paparoa Holman, Becky Woodall and David Eggleton.
Wanted: Feedback on reform of ‘stifling’ ad regs
The reform of advertising regulation is “perhaps the only substantive issue that Xi Jinping, Vladimir Putin and Barack Obama have ever agreed upon!” says the Foundation for Advertising Research director Glenn Wiggs, releasing the first draft of the foundation’s suggested blueprint for the way foreward.
NZME survey shows LIVE still struggles (updated)
NewstalkZB leads its talkback rival LIVE by a country mile in a new radio survey, conducted by TNS for NZME. The ongoing gulf between the two illustrates the immense, seemingly insurmountable problem experienced by TV3 and many of the newer radio stations when they take on long-entrenched media like TVNZ and NewstalkZB (the latter also has a stronger signal – at least in Auckland).
Eyeing up China? Forget Twitter, Facebook
New Zealand companies looking to gain a foothold in the lucrative Chinese market need to appreciate that social media in China operates in a different way, says Boyd PR Auckland senior consultant Zhao Ling.
NZ cinema numbers reach new high
NZ cinema audiences rewrote the record books in 2014 – NZ box office records are now the highest in cinema history. This exceeds the previous best year, 2010, when Avatar redefined box office records globally.
New radio station for Auckland’s Chinese
NZME’s all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under-30 year old New Zealand Chinese community.
Multiple hits don’t shift power of creative online ads
Online ads can work well even with frequent exposures, as users do not necessarily get fed up with seeing the same ad multiple times if the creative is good enough, according to new research out of global research company Millward Brown.
Brother Design wins Gold in USA
Auckland’s Brother Design Agency has won Gold at the Dieline Awards in the United States, taking out first place in Confectionery/Snacks/Desserts category with its designs for the Pams Confectionery range. It was the only Australasian agency to win at these awards.
Happy birthday, Two Bearded Men
“Dear M+AD,” writes Tim Pierce of Wanaka-based production company Two Bearded Men. “We’ve just had our first birthday, and to celebrate have released my 2015 Director/DOP Showreel. It was a busy first year on the ground!
