NZME is expanding its event business, acquiring nine regional events owned by Peacock Promotions. NZME already manages successful home shows in Northland, Rotorua, and Wanganui, and fashion events under the Indulge brand in the Bay of Plenty.
Juice morphs into family-friendly action-adventure channel
Flame Tree Media, (formerly Juice TV) has launched New Zealand’s first 24-hour action and adventure entertainment channel, Garage, on SKY channel 112. Garage effectively replaces Juice TV.
Sugar gets vitamins pick-up
Newton-based indie Sugar&Partners was won the wider digital business in a pitch against Young&Shand for vitamin supplier Red Seal’s social and digital work.
Arrivals & Departures
Sugar&Partners raided Air NZ’s global social team to recruit Zoe Tester, their new social media & digital account manager. She joins the digital and client service team led by Dennis Carroll and Dave Nash.
What you say goes
FCB and Holden have partnered together to create a unique digital driving experience for the launch of the Holden Cruze.
Wrapper with meal-appeal wins Print accolade
A food pouch that answers perfectly the main role of food packaging – giving its contents meal appeal to the supermarket shopper – has taken out the Supreme Award at the 2015 Pride In Print Awards, held over the weekend in Wellington’s TSB Arena (before a large audience, we are told).
Insight sings the blues (updated)
The National Influenza Specialist Group has enlisted healthcare brand ad agency Insight NZ to remind Kiwis to get vaccinated for the fast-approaching flu season. WARNING: Don’t watch this ad if you’re paranoid about germs!
Fish star at the helm for Tenfold
Newmarket-based Tenfold Creative enlisted the rock-star talents of Greg Page to shoot a new TVC for Marley.
FIHP shoots Beacons After Party
Talk about conversion rates – around 90% of the 900 record-breaking crowd who attended last week’s CAANZ Beacon Awards took the Mini trip to K Rd for the Friends In High Places official After Party.
Nestle eschews ad agency to work direct with film co
Nestle and Flying Start worked together – no ad agency involved – to create a TV campaign introducing Milo Valuable Players to New Zealand.
