New radio network hits the airwaves

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MediaWorks Radio this week launched New Zealand’s newest radio network, Magic, which targets all people 50-69 year-olds, and celebrates the music and culture that shaped this audience’s formative years with a playlist that ranges from Elvis to the Bee Gees and The Everly Brothers.

Richer, deeper engagement

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Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.

It’s showtime!

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Make sure you polish your shoes for tonight’s sold-out Beacon Awards 2015 (held in association with NZME), suggests CAANZ events manager Natashia Stichbury. “You may just win $1000 in the Best Dressed category at this evening.”

Colenso, Whybin, Alt win at D&AD

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Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland won one Pencil for NZME Talk Rugby Like a Pro in the Writing for Design category, and Alt Group Auckland picked up one Pencil for Twenty Six Characters in the same category.