Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way.

Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform.

TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba.

Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie.

UK publisher Trinity Mirror is backing old-fashioned newsprint as it launches the UK’s first new standalone national newspaper – The New Day – in the last 30 years.

CAANZ and MediaWorks are again searching for the industry’s most inspirational leaders, with nominations now open for the Inspiring Individual Award, an annual tribute, held in conjunction with the Beacon Awards, to honour the late Sandy Smith.

Ten NZ entries are among the first wave of finalists for Australia’s AWARD Awards – Y&R has four finalist spots in Direct Marketing, and a further two in Poster & Outdoor; Colenso BBDO has two finalists through in the Print category, and Special Group has two finalists in Poster & Outdoor.

Auckland agencies Y&R, DDB and Colenso BBDO top Campaign Brief’s Creativity/Billings Index 2016 – part of a wider Australasian exercise conducted by the Sydney-based magazine.

Two new FCB campaigns, which till now have escaped media attention, are now up and running – and both have picked up multiple Axis nominations – plus a nomination at the global Andy Craft Awards.