FCB and 8COM have shot a new TV campaign for Holden Cruze – with a focus on the vehicle’s grunty in-car technology.
Anchor shines light on muscle & hair
Colenso BBDO and Flying Fish have shot a new campaign for Anchor Milk that promotes the product’s power to add strength to muscle and shine to hair.
Hire giant hires mediaR
![](https://www.mad-daily.com/wp-content/uploads/2015/03/hirepool-logo.jpg)
After a competitive process against several unidentified agencies, Auckland-based indie mediaR has been appointed as Hirepool’s new full service agency.
Better coffee at Pead PR after Muffin Break signing
Muffin Break NZ has appointed Auckland-based independent Pead PR to manage its public relations effective immediately. Pead PR won the account in a competitive pitch involving two unidentified agencies.
Blood shakes, brain ice creams work for TVNZ
Celebrate the launch of new series iZombie, TVNZ sent its zombie-inspired food truck around Auckland last weekend. Free samples of specially created ‘brain food’ were served up by dead(ish) zombies to brave members of the public who were given the chance to #EatLikeLiv (iZombie’s lead character played by Kiwi actor Rose McIver).
MediaWorks & NZME share finals spotlight (updated)
![](https://www.mad-daily.com/wp-content/uploads/2015/03/NZ-Radio-Awards.jpg)
NZ’s two great radio networks – NZME and MediaWorks – pretty much share the honours in the finalists list for the 2015 Radio Awards, just announced. NZME scored 66 finalist spots against MediaWorks’ 63.
Aussie ‘sorry’ for sheep-shagger/dole-bludger rant
Karl Stefanovic, the famously mouthy presenter of Channel 9 Australia’s The Today Show, has ‘apologised’ for Thursday’s show when he branded Kiwis as dole-bludgers with an unhealthy relationship with their farm animals, and Indians as shopkeepers.
Cannes names Kiwi jurors – again
News stories in the Australian and NZ trade media on Friday “announced” that the Cannes Lions has appointed seven New Zealand jury representatives for the 2015 awards. This is not, of course, news – M+AD ran the story, with photos – under the heading Cannes taps seven Kiwis –over a month ago, on March 12 (when the information was first released by the Lions representative in NZ, Suzie Lamborne at Val Morgan).
NZ web giant goes awol while layoff rumours swirl
![](https://www.mad-daily.com/wp-content/uploads/2015/03/yahoo-nz.jpg)
Yahoo NZ is apparently about to lay off all 10 of its editorial staff, according to unconfirmed media reports.
Global food giants announce merger
![](https://www.mad-daily.com/wp-content/uploads/2015/03/Kraft-heinz.jpg)
CHICAGO/PITTSBURGH: After a day of speculation in the financial media, food and beverage giants Kraft Foods and Heinz have confirmed that they will merge to create one of the world’s largest consumer groups.