Blogging is here to stay and is an excellent way for marketers to find out more about and tap in to a topic from someone with genuine knowledge, passion, interest and first-hand experience, says Pead PR’s Deborah Pead commenting on the latest IPREX Blogbarometer international survey which reports bloggers globally welcome more contact by PR agencies. 

After completing a review last year, AA Insurance, has appointed DDB Group as its new advertising agency partner. DDB will replace AA Insurance’s current agencies Starcom, Special and Twenty over a three-month transition period.

The Colenso BBDO/Proximity combo entered the 2016 Axis Awards season with a remarkable 81 campaigns making it through to the awards finals. FCB was #2 on the list with 60 finalists, while Y&R outdid themselves with 57.

No Kiwis (and only one Aussie, as best we can tell) have been appointed to a jury president role at this year’s Cannes Lions. There’s also two APAC judges from Singapore.

CAANZ has this afternoon released its finalist for NZ’s premier creative awards show – Axis 2016.

The first Social Media Club Auckland #SMCakl of 2016 meets tomorrow (Wednesday 17 February) at 6pm at Vodafone Viaduct Harbour.