After winning the NZ Rugby competitive creative pitch against Augusto late last year, Sugar&Partners has launched a new campaign, #SUPERBANGBANG. Aiding and abetting S&P was International Choreographer of the Year Parris Goebel (fresh from an ANZ campaign for Whybin).
Arrivals & Departures: NZME taps five
NZME has announced the appointment of five newly created specialist account director roles in Auckland.
Not available at florists
“Here’s a dozen Red ones,” reads the Valentines Card attached to a carton of M+AD’s favourite beverage, left on Ed’s doorstep yesterday.
Going for gold (updated)
Ogilvy has produced a promo for Countdown which will see the chain – sponsors of the NZ Olympic team – send four Kiwis to the Rio Olympics, plus give away $10,000 in gold every day from now Monday 6 March.
Whybin & Parris Goebel launch ANZ Student Banking campaign
ANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of globally renowned choreographer Parris Goebel and Whybin\TBWA NZ.
Partnering with Goebel, ANZ and Whybin turned a first-year student’s original song into a music video “fit for the likes of J-Lo and Justin Bieber”.
Sugar wins NZ cereal giant
Sugar&Partners has won the Hubbards advertising business. There appears not to have been a formal pitch, but Hubbards marketing director Rebecca Bergs told M+AD this morning that they did “look at other agencies”.
Global awards boost NZ media shops
NZ was the 11th most awarded country in the 2015 Gunn Report for Media, published overnight in London. The top three were the US, UK and India; Australia was #4.
Auto-captions make Facebook debut
Facebook has introduced new features for video ads, including automated captioning for sound-off videos and other video updates.
NZ screen industry hit $3+ billion – thanks in part to Indian students
Indian students make a significant contribution to the NZ economy, says Media Design School ceo Darryn Melrose – who was ceo of M&C Saatchi and Aim Proximity Auckland in 2009-2012 – writing in a guest column in yesterday’s NZ Herald.
Big Mobile unveils new products
APAC-wide mobile advertising company Big Mobile has launched Creative Impact, a suite of products and capabilities focused on helping advertisers achieve “a step-change in the calibre of mobile creativity”.
