Leading merino apparel brand Icebreaker has appointed Carla Murphy as chief marketing & strategy officer.
ZO wins Bell media
After a period of sharing the love around several Auckland shops, Bell Tea (now with new management) has appointed ZenithOptimedia as its fulltime media agency.
Lament for the long lunch
“The Christian religion was basically founded over a meal with a few wines,” says Auckland ad legend Mike Hutcheson (now at the Image Centre). “We founded HKM Advertising over a lunch – the deal was closed at Sails. We started at 12.30, and at 7.30 we were still going. We wrote the original agreement on the back of a napkin.”
Rising to the top
Problem Child, the Auckland agency founded by Louise Chapman and Rich Maddocks (creator of the original Tui Yeah Right campaign when he was ECD at Colenso) has shot two new TVCs to launch Lewis Road Creamery’s new brand campaign.
TVNZ to launch ad-funded male-skewed entertainment channel
TVNZ has announced plans to launch a male-skewing entertainment channel for New Zealand viewers in coming months. The new channel will be live streamed online and broadcast free to air.
Ponsonby pub toasts Tarantino
For the next seven days, Quentin Tarantino devotees can immerse themselves in his eighth and latest film at a Ponsonby pub, via an activation engineered by Auckland media agency OMD with their activation partner Fuse.
FIHP returns for 2016
APN Outdoor has announced the return of its popular Friends in High Places Summer Party. The 2016 event will held on Thursday 11 February at premier summer venue Mantells on the Water at Westhaven Marina
Refresh brings The Edge media under one brand
Leading NZ cross-platform entertainment brand The Edge has just hit refresh with its biggest rebrand in 20 years.
Arrivals & Departures: ‘Deep marketing solutions’ for IBM
IBM has appointed Sydney-based Amanda Johnston-Pell as chief marketing officer for IBM Australia & New Zealand. She will report to IBM’s Sydney-based managing director Kerry Purcell (a Kiwi), and she will also take a seat on the IBM Australia & New Zealand board.
