In a move aimed at taking a lead on digital ad verification and to combat issues of ad fraud, viewability and brand safety, Omnicom Media Group New Zealand has announced a partnership with global security outfit Integral Ad Science.
Marketing app targets tourists in real time
A new app designed to help tourism operators reach visitors while en route to local attractions will be launched in New Zealand this week. The technology which was developed by Auckland company Skoot, a joint venture between JUCY, Tourism Radio and Putti (a Spark Ventures company), will allow businesses to market directly to tourists planning the next stage of their itinerary.
Day-night test a ratings winner in Oz
The first-ever day-night cricket test that’s just finished in Adelaide has proven a winner for Australian fans and TV ratings.
NSOs sign up
NZME has signed with a collective of eight national sporting organisations (NSOs) to be a media content provider, dedicated to delivering rich and engaging sport content in New Zealand – Athletics NZ, Basketball NZ, Bowls NZ, Golf NZ, Hockey NZ, New Zealand Tennis, Triathlon NZ and Yachting NZ.
D&AD taps Saatchi Brazil
What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign.
Local Agile whizzes: How to build a great team
People are happiest and most productive if they can choose what they work on and who they work with, say NZ Agile coaches Sandy Mamoli & David Mole.
NZME creates CreateMe
NZME has established a new division called CreateMe which brings together all of their core commercial content creators and commercial strategists.
New results show Snakk growth continues
Mobile advertising technology company Snakk Media (NZAX: SNK) has today announced its unaudited revenue for the six months ended 30 September 2015. Revenue was $4,580,857, representing year-on-year growth of 13%. NZ grew 42% YOY. Southeast Asia is the fastest growing region for Snakk, as revenues increase sevenfold.
Saatchi re-energises the Hilux legend
Saatchi & Saatchi NZ has unveiled the latest Toyota Hilux campaign featuring a cast of anthropormorphic animals, riding high on an all-new Hilux. The agency calls the campaign A poetic Call of the Wild.
The finalists
justONE and .99 lead the way towards the finals of the NZDM Awards with 17 unique campaigns making the shortlist, followed by Colenso BBDO/Proximity with 11, FCB with 7, Young & Shand with 6, RAPP 4, Saatchi 4, Federation 4, Barnes Catmur 4, Rainger & Rolfe 4, Republik 3, Shirtcliffe & Co 3, and two apiece to Tracta, True, and Twenty.
