Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This contest,” says Colenso CD Steve Cochran, “will be fought and won in the hearts, minds and taste buds of Kiwi families.
Lock up your lemons
“The visit of some fruit-loving pests from Queensland has resulted in one of the most innovative advertising campaigns I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB Auckland).
Special Australia wins Qantas slice
Special Group has landed a role on the Qantas roster, working on the airline’s campaign for its new Business Suite on the refurbished Qantas Airbus 330.
NZ ad codes – have your say
The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association.
Waititi & Clement kickstart a US release date
Curious commercial director Taika Waititi and co-creator Jemaine Clement have raised enough kickstarter funds for an American release of their hit NZ vampire film, What We Do in the Shadows.
Toybox tastes transtasman success
TOYBOX Animation slipped through the cracks of our AWARD Awards finals coverage – the Freemans Bay-based facility made the finals of both the Australian AWARD Awards and New Zealand’s AXIS with their work for Clemenger Sydney charity client Dry July.
The Dept. launches ‘world’s biggest creative playground’ in NZ
Auckland-based marketing consultancy the Dept. has forged a deal with global crowdsourcing creative agency eYeka, spearheading an innovative approach to marketing that generates better marketing ideas and greater audience engagement.
Mag & newspaper readership & audits out now
The latest Magazine and Newspaper readership and circulation figures have gone live at noon today. At first glance, the figures look very similar to last year’s Q4 release.
Upskilling in marketing is #1 aim for SMEs
NZ small and medium-size businesses rank marketing as the number one skill they feel the need to improve on for the success of their business, according to the annual Yellow NZ Business Confidence Survey, issued yesterday.
Special creates new campaign as 2degrees reinvents the phone plan
Special Group has created a major cross-media campaign to help 2degrees launch its brand new pay monthly plans which the telco promises will reinvent the phone plan – huge data and unlimited calls plus the end of the archaic 24 month or 12 month contract. Customers can also get a new smartphone every year for just $10 a month plus a trade-up fee.
