Former Mojo ECD shoots Hallensteins in Cuba

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Lead singer Danny O’Donoghue of multi-platinum band The Script stars in Hallenstein Brothers latest campaign created by Lachlan McPherson & Friends (the new Auckland agency formed by ECD Lachlan McPherson and star creative Mikhail Gherman when Mojo NZ folded in 2012) and filmed in Cuba.

No mass reach this year without Digital?

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In 2015 advertisers will be unable to achieve mass reach without Digital, according to the NZ Interactive Advertising Bureau. Digital advertising’s explosive growth continued unabated in New Zealand in Q4 2014, reaching a record $168m (a 32% year-on-year increase), according to the latest IAB/PwC Revenue Report.

Arrivals & Departures

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Boyd PR appoints China specialist: Auckland-based public relations consultancy BPR has appointed Zhao Ling as an account manager, charged with focusing on opportunities with China.

Young Lions Health Awards launched

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CANNES: Lions Health together with UNICEF and Unilever have launched the Young Lions Health Award, an new competition for young creatives and marketers that aims to improve challenges facing global health systems in developing countries. 

CAANZ unveils 2015 finalists

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With the preliminary judging completed last week, CAANZ have today released the finalists who will move forward to the next Executive round of judging.  These finalists are all in contention to put a new Axis trophy in the awards cabinet.