Entries open on Monday 4 January for the 2016 NZ Radio Awards, which will once again be driven through the Radio Awards website.
Saatchi & Saatchi previewed a new Toyota NZ campaign on Sky last night, celebrating the car company’s commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).
Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!
A digital backlash, the explosion of video formats, and the need to fuse data analysis with creativity are among the key challenges facing marketers in 2016, according to a new report produced by UK website Warc in collaboration with Deloitte Digital.
GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’ audience buying solutions,” said Australia-based managing director Esther Carlsen, who will oversee the new Auckland branch (as yet, no people on the ground here).
