Special Group has created a major cross-media campaign to help 2degrees launch its brand new pay monthly plans which the telco promises will reinvent the phone plan – huge data and unlimited calls plus the end of the archaic 24 month or 12 month contract. Customers can also get a new smartphone every year for just $10 a month plus a trade-up fee.
Clemenger Mistakes stars in AWARD Film finals
NZ agencies has scored eight finalist spots in the Film & TV division of Australia’s AWARD Awards. Clemenger BBDO leads the way with three spots, Saatchi & Saatchi has two, as does DDB; Colenso has one.
Former Mojo ECD shoots Hallensteins in Cuba
Lead singer Danny O’Donoghue of multi-platinum band The Script stars in Hallenstein Brothers latest campaign created by Lachlan McPherson & Friends (the new Auckland agency formed by ECD Lachlan McPherson and star creative Mikhail Gherman when Mojo NZ folded in 2012) and filmed in Cuba.
DDB’s dollar-shaving film unit thrives
Six months after launch, DDB says its dedicated, in-house content production unit, Maker, designed to create quick turnaround digital content for clients, is proving a big success and experiencing increasing demand.
No mass reach this year without Digital?
In 2015 advertisers will be unable to achieve mass reach without Digital, according to the NZ Interactive Advertising Bureau. Digital advertising’s explosive growth continued unabated in New Zealand in Q4 2014, reaching a record $168m (a 32% year-on-year increase), according to the latest IAB/PwC Revenue Report.
Arrivals & Departures
Boyd PR appoints China specialist: Auckland-based public relations consultancy BPR has appointed Zhao Ling as an account manager, charged with focusing on opportunities with China.
Young Lions Health Awards launched
CANNES: Lions Health together with UNICEF and Unilever have launched the Young Lions Health Award, an new competition for young creatives and marketers that aims to improve challenges facing global health systems in developing countries.
oOh! expands retail digital footprint
oOh!media is to increase its network of retail digital assets across New Zealand this year after successfully securing long-term contracts across key shopping centres.
Stickmen finally makes No 1
FCB’s Mitre 10 Sandpit just keeps on wowing viewers – over six years after its creation in 2008. This month (January), after yet another short absence, it’s back on the M+AD Colmar Brunton Top 10 chart.