Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products.
Convenience/price/value drive e-commerce
New research from Nielsen reveals a 40:40:20 rule at play behind nearly 2 million (1,952,000) New Zealanders who are shopping online. The primary drivers of e-commerce are comprised of 40% convenience, 40% price & value, and 20% range.
Business trends in focus at research pow-wow
With less than two months to go, New Zealand’s research and client community are gearing up for what’s being billed as “an exciting, once-in-a-lifetime event”.
Sky by the numbers
From Tuesday 1 September 1, Sky will be making some changes to the entertainment and factual channels numbering. The move comes as part of the growth of Sky’s offering and allows room for further channels to be added across its portfolio, including the recently announced TLC and Discovery Turbo.
Relaunched archive keeps Cannes alive
Providing the digital home for the International Festival of Creativity, the Cannes Lions Archive has re-launched with improved functionality and a brand new design, “bringing the spirit of creativity to people across the globe”.
APNO’s agency winners take to the boards
APN Outdoor gave away eight skateboards, two paddle boards, one surfboard and one snowboard as its four-week campaign to promote its premium network of large-format, roadside billboards came to an end.
Visa puts up $8500 for AdSchool future-proof project
Global payments technology company Visa and a select group of creative and digital technology students are exploring the future of payment technology in a first-of-its kind workshop being held in Auckland today and tomorrow.
Candy for the eyes … and ears
The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.
Oprah network lands in NZ
Sky TV and Discovery Networks Asia Pacific have announced a long-term exclusive partnership for Discovery Networks programming in New Zealand.
Arrivals & Departures: Agency PR whiz joins Icebreaker
Former Eleven PR managing director Lauren Vosper, who left the TBWA NZ fold in July last year, has been appointed global PR manager at merino clothing chain Icebreaker.
