Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young people on social?

The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010.

Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”

Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign the agency has “successfully reignited deep-seated rivalries and passions for NZ’s premier national sporting competition, stoking the fire within dormant fans” with an outdoor and social media activation campaign.

Spark may be about to hand its creative account to Auckland agency Shine, according to unconfirmed reports. The incumbent for is Saatchi & Saatchi.

The CAANZ PREScom Champion Speaker Series – the much-heralded breakfast event featuring leading journalists, commentators and industry heads – is on in Auckland this Wednesday (21 October).

The video produced by Auckland agency The Business for the National Foundation for the Deaf has gone viral and is creating a global conversation about the unfairness about not having captioning legislated in NZ.