Clemenger shopping shops become one

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Following an announcement earlier in the year that Clemenger Group shopper marketing agencies Raydar and Clemenger Shop will merge, group ceo Jim Moser has today announced that the two agencies will now consolidate under the Raydar brand.

Contagion launches first Harcourts ad

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Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.

Long overdue

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The new Chinese language Tourism NZ/Air NZ in-flight safe-driving video fronted by Chinese film star Huang Lei, has truly cracked the media barrier, with a plethora of TV and print outlets covering the story. “One of my team attended the shoot,” Tourism NZ global brand manager Jodi Redden told M+AD this morning.

Getting mobile

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As brands and agencies gather in New York this week for Advertising Week, Facebook has released new tools to help advertisers capitalise on the shift to mobile “and give people a better ads experience”.