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All aboard for new-era radio surveys

Editor February 11, 2016News Make a Comment

New Zealand radio enters a new phase of audience measurement this year when Europe-based research company GfK delivers its first NZ radio survey on May 5.

Arrivals & Departures: Katie Mills exits MediaWorks, 8com taps Noble, Sizmek signs ANZ rep

Editor February 11, 2016A+D, News Make a Comment

Comedy performance director Florence Noble has joined 8 (the Transtasman production company previously known as 8com).

ASA children’s codes review call for submissions

Editor February 11, 2016News Make a Comment

New Zealanders are being invited to offer their views on advertising to children, including food, in a major review of the compulsory codes of practice for the advertising industry.

A TVC saved his life – now he fronts new Heart Foundation campaign

Editor February 10, 2016TVCs, News Make a Comment

For its 2016 campaign, which runs throughout February, the Heart Foundation has enlisted the services of a man whose life was saved directly as a result of watching a TVC during last year’s campaign.

Arrivals & Departures: The Warriors tap Niki Schuck

Editor February 10, 2016A+D, News Make a Comment

The Warriors league team has appointed well-known local PR personality Niki Schuck to its board of directors – only the second female board member in the history of the club.

Cannes launches 2016 campaign

Editor February 10, 2016News Make a Comment

The Cannes Lions has released details of its new campaign promoting the 2016 International Festival of Creativity.

Arab women defy stereotypes

Editor February 10, 2016News Make a Comment

DUBAI: Arab women are tech savvy, socially engaged and ready to shake off the stereotypes, according to research released ahead of the Marketing to Women summit in Dubai.

Arrivals & Departures: Colenso bright spark exits, Brandstand taps Orange man

Editor February 9, 2016A+D, News Make a Comment

Colenso BBDO creative assistant Aisling Lithgow – the first point of contact at the agency for journos like M+AD – has moved to the UK in search of new opportunities.

Media innovator comes to town

Editor February 9, 2016News Make a Comment

One of the advertising industry’s most innovative and disruptive thinkers is in New Zealand this week to speak at OMD’s industry update event, Tea & Toast, this Thursday (11 February).

adidas – through the female eye

Editor February 9, 2016TVCs, News Make a Comment

adidas is premiering a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. They are available in NZ only via social media.

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