BBDO, FCB, DDB, Y&R shine in shortlists on Day 2

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A further four shortlists – in Outdoor, Media, PR and Creative Effectiveness – have been announced overnight at the Cannes Lions Festival. On Day 2, Colenso BBDO again topped the shortlists leaderboard – but this time it was no whitewash, with FCB, DDB and Y&R all doing well.

Colenso all over early results from Cannes

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The Cannes Lions Festival has overnight unveiled the shortlists for four categories – Direct, Press, Promo & Activation, and Mobile. There’s NZ finalists in all four – in a combined list utterly dominated by Colenso BBDO. Entries from Y&R (four), DDB (two), Special Group (three) and FCB (two) also made a respectable showing.

The write stuff

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Effies convenor of judges Lew Bentley returns again this year to run another of his popular CAANZ Effies entry writing mid-morning workshop this year.