LONDON, Today: Programmatic digital out-of-home may run on technology, but the latest global numbers suggest relationships still hold the steering wheel. WOO’s second pDOOH expenditure report shows most money moving through private... Read More
AUCKLAND, Today: Flat rectangles have their place, but Alexandra Park’s famous curved entrance called for something more considered. LUMO has unveiled two purpose-built digital billboards designed around the venue itself. The new... Read More
A sell-out crowd of around 1000 of New Zealand’s leading media personalities came together to celebrate the industry’s best work from the past year at the 2016 CAANZ Beacons Awards in association... Read More
With the help of Fuse/OMD, McDonald’s has taken to Snapchat to help launch the news of their All Day Breakfast in New Zealand. Read More
New Zealand has overnight picked up 14 finalist places in the New York Festivals International Advertising Awards. Serial awards achievers Colenso (six) and Y&R (five) took 11 of these. Curious Film, JWT... Read More
In a global realignment of its CRM business, DDB Group has announced the launch of TRACK, a new name which will replace the RAPP brand in all Australia and New Zealand. Read More
Around half (52%) New Zealanders try to buy NZ-made products as often as possible but it is dependent on the category, according to findings from the Nielsen Brand-Origin Survey. Read More
A need to move closer to the production and post-production community in Auckland, leading production/editing & visual effects systems supplier Digital Video Technologies has exited its old home in Penrose and moved... Read More
Marketing Association stakeholder relations & admin manager Sylvia Devlin – a true legend in this business – is moving on after 30 years at the MA. Read More
The Outdoor Media Association (OMANZ) has reported another period of strong growth for the Out of Home industry with the release today of Q1 2016 revenue figures. Read More
DDB – with help from ZenithOptimedia and Young & Shand – has crafted a new campaign for Marlborough winery Wither Hills which aims to inform consumers that the award-winning wine is “more... Read More
Many businesses are lagging behind when it comes in to reflecting New Zealand’s superdiverse reality in their marketing – and with younger consumers in particular demanding brand authenticity, bridging that gap represents... Read More