AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
A short film shot in Australia by Auckland/Melbourne/Sydney-based commercials producer Finch has picked up a nomination for the 90th Academy Awards. Read More
“This book is a Haynes Manual for understanding consumer behaviour. You should buy a copy – and then buy another copy to give to one of the 97% of people in marketing... Read More
NZME has announced changes to the structure of the Agency team. Chris Rudd has been appointed as the General Manager – Agency Markets. He will also oversee the Wellington and Australian teams. Read More
London, 24 January. – The D&AD Festival is back for a third year running – three days of creativity, innovation and thought-provoking discussion at The Old Truman Brewery from Tuesday 24 April... Read More
Colenso BBDO Auckland has been ranked fifth-best creative ad agency in the world by London-based Contagious Pioneers, which publishes an annual global ranking of agencies “that consistently set the standard for bravery,... Read More
The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid... Read More
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech... Read More
M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer. Read More