Mizone has launched a new radio, outdoor & print campaign aimed at answering the question – Is Mizone a sports drink or a water brand?
NZ digital adspend soars higher
NZ digital dvertising’s growth has continued unabated, reaching a record $159 million in the third quarter of 2014 – a 22% year-on-year increase, according to the latest IAB/PwC Report.
Marcus Lush & Danny Watson exit
NMZE. has confirmed it has signed broadcaster Marcus Lush – but it will be a full year before he makes an appearance as a night-time talk host on Newstalk ZB. He’ll depart from his RadioLIVE breakfast show mid-2015, and take up his new role six months later. Also on the move are ZB’s Kerre Woodham and Danny Watson.
Women to the fore as Cannes names 2015 jury presidents
The Cannes Lions Festival has announced the presidents who will lead juries at the 2015 awards. “We have always selected the most awarded, respected global creative leaders to guide our juries,” said Lions Festivals chairman Terry Savage. Sadly, no Kiwis made the cut (although there’s one Aussie).
W+K honour bravery in 2015 ANDYs campaign
Wieden+Kennedy Portland has unveiled its campaign for the 2015 International ANDY Awards’ call for entries, and released the list of jurors (one Aussie; no Kiwis). The deadline for entries is Friday 9 January.
Arrivals & Departures
TVNZ has hired three new people: Jo Jalfon joins the broadcaster in the new role of brand marketing manager, based in Auckland: She’ll be responsible for delivering the TVNZ brand, trade and channel public relations stories and leading the publicity and trade team.
20 questions from the Gunn Report
Hilux Bugger features in one of the 20 questions in The Gunn Report London’s Christmas Quiz. The 20 questions are in multi-choice format, and some range back as far as 1983. The 10 highest scorers win a year’s free sub to the Gunn website (or the 2014 Gunn Report book and Showreel of the Year).
Air NZ and Portobello kids create a Xmas marvel
Air New Zealand joined forces with the children of Portobello Primary School in Otago to create a very cool Christmas-themed video, out of Host Sydney and Wanaka-based production outfit Two Bearded Men.
New heat map lights up the property market
The Herald’s commercial property website True Commercial has harnessed state-of-the-art heat map technology to enhance the presentation of statistical data for commercial property – an innovative use of technology that has implications for the wider ad world.
Going … going … gone!
GrabOne sold its first used car – the former hero vehicle from TV3’s The Block NZ – after a successful joint initiative with Honda NZ, culminating in a Dutch reverse auction that GrabOne marketing director Keeley Sander described as “the new disruptive way to take a special car to market”.
