AUCKLAND, Today: Sasha Smith is crossing the Tasman to lead Initiative Aotearoa, joining the agency as Managing Director for its next phase of growth. Smith will report to Omnicom Media New Zealand... Read More
AUCKLAND, Today: Somewhere between the washing machine, clothesline and sock drawer, New Zealand has managed to misplace an estimated 28 million socks. New research commissioned by Kiwi-made sock brand Norsewear suggests the... Read More
A new report by Marketo and Sydney-based ADMA (Association for Data-driven Marketing and Advertising) has found that although revenue growth is the top focus for marketers in ANZ, over 50% of marketers... Read More
New Zealand programmatic advertising exchange KPEX has announced that chief executive Richard Thompson will depart in March to establish a digital consultancy business. Read More
Colenso BBDO execs continue to be sought-after by global awards shows – the latest being the agency’s head of strategy, Mylene Ong, who’s been appointed to the Effective Content Strategy jury at... Read More
Two senior NZ Colenso creatives have been named as judges at two of the world’s best awards shows. D&AD 2018 has appointed creative group lead Beth O’Brien to the Experiential jury, and... Read More
Just a quick reminder that M+AD closes tomorrow (Friday) for the holidays. Our first edition in 2018 will hit Inboxes on Monday 15 January. Read More
TBWA's Eleven PR – with backup from the wider TBWA group – has been appointed to manage creative requirements for Krispy Kreme doughnut brand in NZ. Read More
Phantom Billstickers reckon – with considerable justification – that street posters are the original rock’n’roll medium, and still the best. Read More
Interactive Advertising reported in Q3 2017 reached $234.9m. Desktop leads the way, followed by smartphone/tablet revenue. Revenue generated by the industry year to date is now $667m and a strong Q4 showing... Read More