WELLINGTON, Today: Maya Le Bozec-McKendry has crossed from one side of the agency table to the other, joining independent media agency The Media Lab as Planning Director. It isn’t exactly a blind... Read More
AUCKLAND, Today: Colgate has recruited some serious pop power for its latest launch, partnering with BTS star j-hope to introduce Colgate Optic White Vitamin C across Asia Pacific. Known for his “Sunshine... Read More
TBWA's Eleven PR – with backup from the wider TBWA group – has been appointed to manage creative requirements for Krispy Kreme doughnut brand in NZ. Read More
Phantom Billstickers reckon – with considerable justification – that street posters are the original rock’n’roll medium, and still the best. Read More
Interactive Advertising reported in Q3 2017 reached $234.9m. Desktop leads the way, followed by smartphone/tablet revenue. Revenue generated by the industry year to date is now $667m and a strong Q4 showing... Read More
DB Breweries is currently conducting a review of its media agency partnership in the local market, according to a report in Stop Press. Read More
Toyota has launched a new campaign illustrating the importance of asking for genuine parts when having vehicles serviced or repaired. Read More
DDB and McDonald’s New Zealand have worked with local artist Ross Murray to develop a collection of Kiwi summer iconography, brought to life in a new integrated campaign. Read More
APN Outdoor, in partnership with DDB and Steinlager, took over Auckland Airport and transformed it into a real-time “battleground”, where travellers “claimed their territory” in support of their rugby team – the... Read More
New Zealand branding agency Dow Design has announce its acquisition of Auckland digital design and marketing agency Goodfolk. Read More