NEW YORK: Nearly 75% of consumers consider a brand's country of origin to be equally or more important than nine other purchase drivers, according to a new global survey. Read More

The Cannes Lions have named six New Zealanders to this year’s juries. In total there are 387 jurors from 40 nations – 40% of them are women (but no NZ jury presidents).... Read More

Dentsu Aegis Network has today announced the launch in NZ of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging... Read More

Spark PR & Activate, PHD and PHDIQ have brought the dynamism and intrigue of Singapore’s streets to life with Uncage the West – Tiger Beer’s new global campaign celebrates the brand’s Asian... Read More

Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders... Read More

Over 1000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet in Auckland next month at the inaugural Magnify Conference on immersive technology application, presented by Air New... Read More

Last week (Thursday 21 April), the London-based D&AD organisation provided M+AD (and other global ad media) with the final results of Pencil award winners from D&AD Judging 2016. M+AD has now been... Read More

YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds. Read More

Y&R, Colenso BBDO and Saatchi & Saatchi have won one Webby Award apiece at the Internet ‘Oscars’ - the Webby Awards in New York. Read More

NZME is to kick off its Olympic Games coverage with the launch of She’s Got Game, a fortnightly video show highlighting the accomplishments of New Zealand’s female athletes. Read More