Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c.
Macpac shoots NZ campaign
NZ/Australian online store Macpac has launched a new print and billboard campaign, shot in Queenstown by Melbourne agency The Reactor and Sydney photography company Hell Studios. No Kiwi creative input was sought, nor given.
JWT buys Wellington digital shop
WPP-owned JWT NZ has bought a majority stake in Wellington digital indie Heyday. Heyday’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone apps and web application development.
The Marketing Association wants YOU
The NZ Marketing Association has begun advertising for a new-look board. “We’re looking for suitable candidates for the 2015/17 term,” says NZMA chair Debra Hall.
M+AD holiday dates & deadlines
The last issue of M+AD Daily will be sent on Wednesday 17 December 2014. We’ll be back on Monday 12 January.
Hilux double helping
MasterCard Surprise retains its first place (top since August), Contact Energy Casey & Olly has moved into second place (up from 4th in October), and Nova Energy Mr Rover is now the third favourite ad (up from 6th in October).
Arrivals & Departures
Paralympics NZ has appointed marketer Rachel Froggatt to the new role of commercial & marketing director: Froggatt – who was recuited from Germany – is a Kiwi with 15 years’ experience in the international sports & media comms business.
Steinlager follows Trubridge to the bottom – and back again
DDB & Steinlager have released a nailbiting new 4mins 47secs video that shows the entire duration of Kiwi freediver William Trubridge’s attempt to set a new record of 102m in the Bahamas. It climaxes in a shot-from-below scene at the moment Trubridge emerges from the gloom and touches the 102m marker, and then follows him on the ascent to 20m below the surface when he reached out for the support rope, effectively abandoning the attempt.
Multi-national team finishes nectar ad in NZ
Yukfoo NZ has collaborated with celebrated NSW-based director Tracey Rowe via Lithuanian production company Grandma, Grey Lynn’s Blockhead and Vienna agency DMB on a spot for Austrian honey producer Darbo.
Agency devises free parking campaign for Fly Buys
Auckland & Wellington-based digital agency Touchcast – now part of the Clemenger Group in NZ – has launched a Fly Buys experiential campaign, Fly Buys Parking, which aims to “surprise and delight” Fly Buys customers.
