APAC Positive Change Effies entry call

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Entries open Tuesday week (December 15) for the second annual Asia Pacific Positive Change Effie Awards, run in collaboration with the World Economic Forum. Work that ran in Asia Pacific between 1 August 2014 and 31 October 2015 is eligible to enter the 2016 competition.

NZ Interactive revenue cracks $200m

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Interactive Advertising* in New Zealand passed $200m in a quarter for the first time in Q3 2015. The 21% increase year-on-year was fuelled by significant spend increases in the Mobile (98%), Social Media (53%) and Search & Directories (28%) categories.

Need for speed

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Saatchi & Saatchi previewed a new Toyota NZ campaign on Sky last night, celebrating the car company’s commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).

Maaate!

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Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!

Shrink wrap

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In a re-interpretation of the craftsmanship that goes into its products, Singapore Airlines partnered with American paper craft artist Luca Iaconi-Stewart to create a model of the Singapore Airlines Airbus A380 fitted with functional miniatures of its cabin products.

Six global trends for 2016

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A digital backlash, the explosion of video formats, and the need to fuse data analysis with creativity are among the key challenges facing marketers in 2016, according to a new report produced by UK website Warc in collaboration with Deloitte Digital.