The recent Big Boys Toys was the venue for a startling stunt, pulled off with aplomb by Y&R for Jaguar NZ. The idea was to tell participants they were taking part in a virtual reality stunt – but the reality was very different.
Arrivals & Departures: Vivaki chief exits, Yellow taps Darren Linton, Sunday Punch signs Sione’s Wedding director
Darren Linton has been appointed chief marketing officer of Yellow. He returned home to New Zealand for the role after 16 years in the United Kingdom where he held senior level marketing positions with some of world’s biggest brands.
Getty shoots Zero Hunger
Getty Images Australasia has created a digital campaign themed around “we’re all connected” with a focus on outstanding Getty food production photos.
.99 & Fish bring back Magical Noel
With the festive season fast approaching, New Zealand’s favourite Santa lookalike is at it once more, in the latest instalment of New World’s Noel Christmas campaign, via retail agency specialists .99.
Missing in action
Absent from our Friday unveiling of the Campaign Asia-Pacific Australia/New Zealand Agency of the Year Awards was Transtasman PR shop Eleven (a division of Whybin\TBWA).
New from Publicis Paris and Goodoil
Goodoil Films and director Uncle Friendly (aka Rhett Wade-Ferrell) have shot a Godzilla-style new AXA Insurance ad, Monster, with more than a little help from their friends at Madrid & Hong Kong-based Gang Films and Publicis Paris.
Hilux outtakes
Saatchi & Saatchi has released a series of amusing outtakes and on-set images via the ‘actors’ in their new campaign for Toyota Hilux.
Shout expands into street posters
Auckland CBD-based billboard company Shout Media has launched a new premium street poster business, rolling out as you read this article. This will see Shout launch over 500 individually framed MAX A0 posters in premium locations across the three main centres before the year end, with aggressive plans in place to build on this in the immediate future.
Fame & fortune
Wellington-based interactive production company Resn Design has created a new plaque for the FWA Hall of Fame Award – a UK-based global show that honours the best of the annual Favourite Website Awards.
unAustralianism foe named Axis 2016 international judge
CAANZ has announced the appointment of BMF Australia creative founder Warren Brown as its Axis Awards 2016 international judge.
