AUCKLAND, Today: Advertisers across APAC and EMEA will soon have an easier way to measure whether their campaigns are shifting brand perceptions, thanks to a new partnership between On Device and Index... Read More
AUCKLAND, Today: Algorithms increasingly shape what people see, learn and buy. Now Thompson Spencer, Tracksuit and Google are putting that influence under the microscope at an Auckland marketing event. The Golden Thread:... Read More
Aeroplane Music has promoted Wayne Bell to the new position of creative director. He’s also been appointed to the company’s board of directors. Read More
FCB, with production support from Liquid Studios, is launching a new Mitre 10 campaign for its private label home improvement range, Number 8, to re-ignite the uniquely Kiwi brand in the minds... Read More
Global cruise line Royal Caribbean International has launched its first major multimedia advertising campaign in the New Zealand market with a 30 and 15 second primetime TVC on TV1 and TV2, created... Read More
Paris, Jan 17: The Epica Awards – the only global ad show run by journalists (including M+AD) – has kicked off the new year by announcing a new prize: the Responsibility Grand... Read More
Brands and the media – in NZ as well as the rest of the world – will redefine modern masculinity this year, according to Getty Images’ 2018 Visual Trends, released overnight. Read More
Global Aussie site Best Ads on TV has named J Walter Thompson NZ’s Yeah Nah! for Ford NZ as a winner in the Print section of its Best Ads Of The Week... Read More
The slowdown in production over the holiday period has produced a vacuum in the latest Top 10 data – this month’s column is essentially a refresh of the November/December list. Read More
The Comms Council has announced the appointment of a second international judge for Axis 2018 – he’s Scott Nowell, chief creative officer & co-founder of Sydney indie agency The Monkeys. Read More