iSite unveils comparative research programme

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Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.

Arrivals & Departures

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Viaduct Harbour-based branded content agency BrandWorld has appointed seasoned advertising sales professional Frances Quirk as business manager: “We’re delighted to welcome Frances to the team,” says Richard Stevens, BrandWorld’s managing director. “We’ve known her for a long time, as have many others in the industry. She’s a consummate professional with an enviable list of contacts and clients who trust her to offer them the best opportunities for their marketing dollar.”

Arrivals & Departures

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PHD Group has appointed Robin Wilson to the role general manager of Spark PR & Activate: He joins the leadership team at PHD Group, bringing with him significant depth of knowledge and experience of running businesses specialising in Content, Social Media, PR and Experiential in both the UK and New Zealand, says ceo Louise Bond.

M&C still kicking in Sydney

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M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.

Axis trophy’s the hero in 2015 ads

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Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.