AUCKLAND, Today: London’s Underground is the unexpected centrepiece of First Table’s first brand campaign, with two station takeovers in the capital and a prominent billboard push back home in Auckland. The New... Read More
AUCKLAND, Today: JCDecaux is giving its airport and agency relationships beyond Auckland more dedicated attention, with a new airport development role in Christchurch and a Wellington appointment to lead local client engagement.... Read More
FCB Auckland has won News Works’ inaugural Day of Influence challenge with an “inspired” creative entry for the NZ Fire Service. Read More
The Webby-nominated* Auckland creative digital agency formerly known as Method Studios has moved offices, rebranded and launched a new website – all at the same time. Read More
Ogilvy PR Australia, which claims it’s the largest public relations firm in Australia, has signed affiliate agreements with two specialist PR firms in New Zealand to create its first Transtasman network. Read More
Ad inventory value on both mobile app and mobile web has increased substantially, with CPMs on mobile app up 67% and on mobile web up 57% year-by-year, according to a new report... Read More
Y&R’s Burger King McWhopper enjoyed a stunning Day 2 at D&AD in London overnight, picking up five of the NZ agency’s six Pencils. Also on the board, with one Pencil apiece, were... Read More
Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) is rebranding its advertising arm 4th Screen to 1st Screen, reflecting the evolution of the mobile sector – as well as the company’s... Read More
NZ has 14 finalists through in the Asian Marketing Effectiveness & Strategy Awards in Singapore. Colenso BBDO has eight, Auckland indie Republik four, and Carat two. Australia has 31 finalists. Read More
Clemenger and Curious have produced three of NZ’s favourite ads this month – unprecedented in the three years of the Top 10. All three were for the NZ Transport Agency, according to... Read More
Global ad platform AdRoll has compressed its annual in-depth ANZ State of the Industry report – first published in NZ by M+AD in February – into a quick, easy-to-digest infographic. Read More
Pead PR has coordinated a new integrated, multi-agency women’s health campaign for Kellogg’s Special K which launched this week with local support from Pead, Mindshare and JWT Social. Read More