AUCKLAND, Today: Coastguard Tautiaki Moana has appointed independent agency Quantum Jump as its creative agency after a competitive pitch, with Lassoo Media partnering on media. The agencies are already working together on... Read More
AUCKLAND, Today: TVNZ and Sky are joining forces to give New Zealand’s television and advertising industry a fuller picture of what people watch, wherever they watch it. Their new audience measurement system... Read More
Tourism Malaysia has this month unveiled its New Zealand incarnation of MORE of Malaysia to Celebrate Every Day campaign via Publicis Malaysia, according to a report in Campaign Brief. Read More
D&AD judging week has come to a close in London, with NZ recording one of its best years ever at this prestigious British show – a 30-Pencil haul and an overall ranking... Read More
Ad blocking appears to be moving into the mainstream in the UK, according to a new report – published on ad site Warc – which estimates that 27% of internet users, or... Read More
FCB Auckland has won News Works’ inaugural Day of Influence challenge with an “inspired” creative entry for the NZ Fire Service. Read More
The Webby-nominated* Auckland creative digital agency formerly known as Method Studios has moved offices, rebranded and launched a new website – all at the same time. Read More
Ogilvy PR Australia, which claims it’s the largest public relations firm in Australia, has signed affiliate agreements with two specialist PR firms in New Zealand to create its first Transtasman network. Read More
Ad inventory value on both mobile app and mobile web has increased substantially, with CPMs on mobile app up 67% and on mobile web up 57% year-by-year, according to a new report... Read More
Y&R’s Burger King McWhopper enjoyed a stunning Day 2 at D&AD in London overnight, picking up five of the NZ agency’s six Pencils. Also on the board, with one Pencil apiece, were... Read More
Sydney-based Australasian mobile commerce outfit Mobile Embrace (ASX: MBE) is rebranding its advertising arm 4th Screen to 1st Screen, reflecting the evolution of the mobile sector – as well as the company’s... Read More
NZ has 14 finalists through in the Asian Marketing Effectiveness & Strategy Awards in Singapore. Colenso BBDO has eight, Auckland indie Republik four, and Carat two. Australia has 31 finalists. Read More