AUCKLAND, Today: Coca-Cola has made its call after a global media review, keeping WPP Open X across most markets while handing North America to Omnicom. For WPP, that includes retaining the business... Read More
AUCKLAND, Today: Vogel’s might be one of New Zealand’s best-known loaves, but McCann New Zealand is taking a fairly bold position on the pantry staple. It’s not bread. It’s toast. Technically, yes,... Read More
The Cannes Lions have named six New Zealanders to this year’s juries. In total there are 387 jurors from 40 nations – 40% of them are women (but no NZ jury presidents).... Read More
Dentsu Aegis Network has today announced the launch in NZ of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging... Read More
Spark PR & Activate, PHD and PHDIQ have brought the dynamism and intrigue of Singapore’s streets to life with Uncage the West – Tiger Beer’s new global campaign celebrates the brand’s Asian... Read More
Emirates has signed up as broadcast partner for TV’s brainiest quiz show Mastermind when it returns to TV ONE at 7.45pm this Sunday (1 May) with newsreader Peter Williams putting local contenders... Read More
Over 1000 delegates from New Zealand, Australia, East Asia, Europe and North America will meet in Auckland next month at the inaugural Magnify Conference on immersive technology application, presented by Air New... Read More
Last week (Thursday 21 April), the London-based D&AD organisation provided M+AD (and other global ad media) with the final results of Pencil award winners from D&AD Judging 2016. M+AD has now been... Read More
YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds. Read More
Y&R, Colenso BBDO and Saatchi & Saatchi have won one Webby Award apiece at the Internet ‘Oscars’ - the Webby Awards in New York. Read More
NZME is to kick off its Olympic Games coverage with the launch of She’s Got Game, a fortnightly video show highlighting the accomplishments of New Zealand’s female athletes. Read More
Changing brand and agency roles are negatively impacting the customer experience and marketing’s ability to demonstrate tangible business results, according to a new study that highlights a need for marketers and agencies... Read More