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Global adspend hits US$25.7bn

Global adspend hits US$25.7bn

LONDON, Today: TV still attracts over two-thirds of global advertising investment within the soft drinks sector, while a similar share is seen in the food category, according to a new report from... Read More

Cheap – and cheerful

AUCKLAND, Tuesday: with a little help from Impact PR, large NZ car retailer 2 Cheap Cars has launched a new tvc – shot on an iPhone – and sales campaign. Read More

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