AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Interactive Advertising reported in Q3 2017 reached $234.9m. Desktop leads the way, followed by smartphone/tablet revenue. Revenue generated by the industry year to date is now $667m and a strong Q4 showing... Read More
DB Breweries is currently conducting a review of its media agency partnership in the local market, according to a report in Stop Press. Read More
Toyota has launched a new campaign illustrating the importance of asking for genuine parts when having vehicles serviced or repaired. Read More
DDB and McDonald’s New Zealand have worked with local artist Ross Murray to develop a collection of Kiwi summer iconography, brought to life in a new integrated campaign. Read More
APN Outdoor, in partnership with DDB and Steinlager, took over Auckland Airport and transformed it into a real-time “battleground”, where travellers “claimed their territory” in support of their rugby team – the... Read More
New Zealand branding agency Dow Design has announce its acquisition of Auckland digital design and marketing agency Goodfolk. Read More
New Zealand radio survey organiser GfK has supplied further information about the latest Q4 radio survey – data that was not included in the GfK/Radio Broadcasters Association media release that M+AD used... Read More
The Comms Council has issued its call for entries for 2018 Beacon Awards (held in association with NZME). Read More