Politicians can learn from marketers as a new study suggests country identity and reputation should be managed in the same way as a corporate or consumer brand, accord to a report from global ad site Warc.
Consumers ahead of business in sustainability awareness
Consumers are ahead of business when it comes to their attitude towards sustainability and it affects consumer decisions more than businesses seem to realise, according to Colmar Brunton’s 2014 Better Business Report.
Chips off the old block
Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.
Sugar&Partners get the Blues
Following an agency review, Sugar&Partners has been appointed as the Blues lead strategic & creative communications partner.
APNO launches new digital screens at Auckland Airport
APN Outdoor’s digital overhaul at Auckland Airport continues with launch of two new hi-res digital screens. The first advertisers on the sites are Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona.
Empty Kiwi letterboxes a haven from noisier channels
Daniel McCarthy, the CEO at promotional print & mail giant Western Mailing, is an inspirational and successful leader who has consistently delivered growth and commercial results in NZ and internationally.
Brandspank mined Silver in Sydney
In yesterday’s coverage of the NZ wins at BDA PROMAX in Sydney, we omitted the three Silvers won by Arch Hill-based boutique creative shop Brandspank.
The Sweet Shop signs Danish director
Italy-based Danish director Tore Frandsen has signed on to The Sweet Shop’s global talent roster. As a young man, he joined JWT as a runner-turned-creative, winning a Cannes Film Lion before the age of 20.
Blacksand, SKY, Maori TV, MediaWorks score at Aussie show
NZ TV networks have won five Golds and six Silvers at BDA PROMAX Australasia Conference & Awards, which celebrate the marketing of television and video content on all platforms.
Meet the DMA judges
The Marketing Association has appointed more than 100 judges for the upcoming 2014 NZ Direct Marketing Awards (including the RSVP and Nexus divisions), to be held in Auckland on Thursday 26 February 2015. Entries have closed, and the finalists will be unveiled at the end of November.
