The Cannes Lions International Festival of Creativity has announced that former US vice president Al Gore will be awarded the Cannes LionHeart Award at this year’s festival.
Arrivals & Departures
PHD Group taps Simon Bird: PHD Group has appointed leading strategist Simon Bird to group strategy director. Bird, who was most recently at FCB Auckland as planning director, joins PHD Group to head up the agency’s growing strategy team.
AV shop signs ASB Showgrounds
Corporate AV Services, celebrating their 15th year, advise that they are now working as a venue partner of the ASB Showgrounds.
Record ad industry sales driven by Interactive
The New Zealand Advertising Industry generated a record $2.38b in 2014. The increase was largely fuelled by a significant rise in reported revenue from the Interactive Sector which generated $589m over the period, an increase of $118m compared to 2013.
Outdoor sector grew 9%+ in 2014
The Outdoor industry is talking up the latest ASA Advertising Turnover Report, which shows the sector brought $83 million in revenue in 2014, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year.
Colenso’s young guns aim is true
Colenso BBDO have picked up four bullets at the 2014 Young Gun Awards, announced overnight.
Hot on the heels of a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson have won gold (Radio Campaign) and bronze (Radio Individual) for Pedigree’s K9FM. The radio station for dogs has consistently picked up awards at multiple international festivals including a grand prix at the Spikes and two silver lions at Cannes.
Facebook leads advertisers to expats
To help businesses reach people living abroad, Facebook has unveiled a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.
Motor Trade taps Y&R
The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick Quinn. “All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”
TV still rules in NZ – but ASA wants more reporting clarity
Television continues to be the most valued medium for advertisers, according to the 2014 ASA Media Turnover Report released yesterday.
Found: A trigger that links TVCs to OOH heaven
Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger research study.
