As strategists, our job first and foremost is to be a virtual soothsayer into a consumers’ world, writes Peita Pacey, strategy director at OMD Sydney.
Republik wins ECHO Gold and ‘Best in Show’
Republik’s ‘Wide War One’ campaign for Fuji Xerox, already a multiple award winner, has taken top prize at the 2014 International ECHO Awards.
Advertisers want insights, viewability
BRUSSELS: Brand advertisers believe that consumer insight and viewable advertising are the key to unlocking digital investment, according to a new study.
Eating, drinking, inspiring at Glug
Auckland’s Glug – motto More Notworking than Networking — reports a turnout of more than 90 advertising creative, design and digital types at its latest event held at 1885 Britomart.
FCB New Zealand wins gold in London
FCB New Zealand, CB NZ Agency of the Year, has been awarded a Gold and Best International campaign for its National Depression Initiative, at the IPA Effectiveness Awards, the world’s most rigorous and prestigious awards scheme, which took place in London this week.
Tourism NZ prepares final Middle Earth push
Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth, reports mUmbrella.
Ad agencies dying, just as they become vital
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com.
Kiwi app to solve grandma’s problem
A former special forces soldier looking for ways to help his grandmother find work has created a new app, designed to connect freelance workers with local people looking to outsource work.
Wendy’s backs Warriors for three more seasons
Staunch supporters of the Vodafone Warriors for six years already, Wendy’s is continuing its association with the game by renewing its sponsorship for another three seasons.
