Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished, and 12 new “senior opportunities” created.
The Good, the Sexy, and the Funny
The public-voted results for the TV Guide 2015 Best on the Box TV Awards show that Kiwis’ love affair with Robyn Malcolm remains steady after she took out her 9th Best Actress award for her role as Anna in Agent Anna (TV One).
Arrivals & Departures
Springload taps Trade Me designer: Te Aro-based web designer Springload has appointed Lee Tucknott as UX director. Currently, Tucknott is head of design at Trade Me – he starts at Sprinload in May.
Sprite unleashes its biggest campaign in a decade
Coca-Cola New Zealand has today announced the launch of its biggest marketing investment in 10 years – its new Cut Through with Sprite campaign, showing how Sprite and Sprite Zero can help you “Cut Through the Heat” when you most need it. The TVC alone is worth the price of admission.
NZ mobile ads grew 33% in 2014

Global mobile advertising platform InMobi has released its latest annual Mobile Insights Report for New Zealand, revealing mobile advertising on its network grew 33% in 2014. Almost 4.4 billion ad impressions were served on its network in New Zealand last year, an increase from 3.3 billion in 2013.
Ready for Saturday?
The 2015 edition of New Zealand’s premier annual design event, Urbis Designday is ready to roll this Saturday in Auckland . Curated installations by uber-talented designers, great hospitality, designer dog houses and a fun day out awaits design lovers and enthusiasts.
Stand to Attention!
Leading media operator APN Outdoor is following up last year’s ground-breaking Attention Economy study – which investigated the way people move, think, feel and respond to outdoor advertising – with the launch this week of a series of advertiser category studies.
Durex: Turn off to turn on
Durex has unveiled smartphone technology that it says could change Kiwis’ sex lives forever. The off button.
National Geographic Jr debuts Downunder

PR – an unavoidable truth
Pead PR account director Amelia Haysom attended the annual IPREX Global Leadership Conference, in London. She joined 30 young leaders from around the globe to discuss the theme Beyond Silos: Operating and managing in an integrated communication industry. Here’s her report …