APN Outdoor NZ has unveiled its audience measurement system known as Calibre, which it describes as “the most sophisticated audience measurement tool to hit the NZ market, redefining out-of-home measurement through a... Read More

New Zealand’s advertising and marketing industry professionals gathered at The Langham Auckland last night to recognise and celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards, organised by... Read More

Whatever you do on Monday – don’t go near the office! It’s Labour Day, an historic marker in New Zealand commemorating the struggle for an eight-hour working day. Read More

Global engagement marketing software provider Marketo has unveiled a suite of new and enhanced solutions to allow NZ marketers to engage more effectively with their customers. Read More

Reports that Dulux has appointed Assignment Group “to work on its creative account in the local market” should be taken with a grain of salt. Read More

Ogilvy Media NZ has expanded its contract with Countdown to include all media strategy and buying activity, making Ogilvy the supermarket chain’s sole media partner. Read More