AUCKLAND, Today: Seven new faces are joining The Lab, with the Australian insight and strategy agency strengthening its behavioural science and quantitative research teams as demand for its expertise continues to grow.... Read More
AUCKLAND, Today: As New Zealand slips into holiday mode, magazine sales are heading in the opposite direction. Are Media says summer brings a welcome boost for print. According to the publisher, summer... Read More
“This book is a Haynes Manual for understanding consumer behaviour. You should buy a copy – and then buy another copy to give to one of the 97% of people in marketing... Read More
NZME has announced changes to the structure of the Agency team. Chris Rudd has been appointed as the General Manager – Agency Markets. He will also oversee the Wellington and Australian teams. Read More
London, 24 January. – The D&AD Festival is back for a third year running – three days of creativity, innovation and thought-provoking discussion at The Old Truman Brewery from Tuesday 24 April... Read More
Colenso BBDO Auckland has been ranked fifth-best creative ad agency in the world by London-based Contagious Pioneers, which publishes an annual global ranking of agencies “that consistently set the standard for bravery,... Read More
The 20 most blocked keywords last month (according to Aussie site IAS) were a pretty lame lot – dominated, sadly, by some seriously naff words of the type often favoured by tabloid... Read More
The Salesforce Digital Advertising 2020 Report finds the industry going through substantial transformation driven by consumers demanding personalised experiences from every brand they interact with, according to Salesforce director of ad tech... Read More
M+AD stuffed up yesterday’s report about Fairfax NZ Ltd (aka Fairfax Media) announcing its name change to Stuff Ltd (New handle for Fairfax Media) via a printed letterbox flyer. Read More
Adshel NZ announces the appointment of two new staff members to its Auckland sales team, Mark Banbrook & Sarah Cowie. Read More