After a comprehensive agency review and pitch process, bcg2 has been appointed as the Animates creative agency encompassing their retail and professional services portfolio. The incumbent was Y&R. Read More

A senior executive at a major adblocking company says the technology has developed as a ‘blunt instrument’ and said he does not expect the saturation levels of the technology to go much... Read More

M+AD unearthed a can of worms when we followed up a reader’s comment that we’d got yesterday’s photo of Scott Kelly wrong. It turns out that there are no fewer than four... Read More

New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next... Read More

Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV,... Read More

Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year... Read More

Parnell-based creative indie Rainger & Rolfe set out to capture the bravery of Kiwi kids with cancer for this year’s Child Cancer Foundation annual appeal. Read More

Axis night was a big one for AUT Adschool graduates Deborah Chae & Kieran Buchan, who took out the Student Axis for their Lightbox video streaming campaign. AUT won this same award... Read More