NEW YORK (Reuters) – Nielsen and Adobe Systems Inc have announced an alliance that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart phones and tablets as the television ecosystem undergoes dramatic change, reports the Huffington Post.
Kiwis show they’re quick with the remote
New technology has become something of a two-edged sword in the hands of New Zealand viewers and listeners. A recent survey shows consumers are becoming skilled at using technology to avoid advertising in new forms of media.
Global adspend up 42 percent on 2004
Spark partners with Facebook & Twitter to Launch Socialiser
Spark has partnered with Facebook and Twitter to launch Socialiser – giving customers 1GB of free data to access both mobile apps every month, for the life of their plan.
Convergence sensations on show tonight
CAANZ tonight presents two international case studies of recent successful campaigns that demonstrate how the convergence of Social Media and Brand Experiences (Experiential/Activation) can drive exceptional campaign results. This event is the second in the CAANZ PREScom Champion Speaker Series.
D&AD adds Wood & Graphite to its Pencil family
D&AD is refreshing its awards offering with two newly designed Pencils for its 2015 In Book and Nomination awards. The new Wood and Graphite Pencils have emerged from an awards-wide revamp, and are aimed at bringing better clarity and coherence to the existing levels.
Coup de Grace
Former Acumen Republic ceo Karyn Arkell has unveiled her own Auckland-based PR agency, Grace. She has appointed six staff, including director Kirsten Blanchard (ex TALK Comms, Cisco, Acumen Republic, Hewlett Packard, and NZ Post).
Best team won: ZO Oz chief pens open letter to MEC rival
The chief executive of ZenithOptimedia Australia has publicly congratulated rival media agency MEC on wrestling Nestlé from its grasp in an attempt to end the “vicious cycle” of bitterness which he said usually accompanies such business losses.
Liquidator tags Auckland design shop
The Auckland division of brand design company Gibson Rusden has gone into liquidation. Six staff are believed to be affected.
Alternative cricket commentary back – with knobs on
Cricket fans with a penchant for caravans and quirky observation rejoice – The Alternative Commentary Collective’s cricket commentary returns to iHeartRadio NZ when New Zealand takes on South Africa at Mt Maunganui on Tuesday.