AUCKLAND, Today: Mental Health Awareness Week returns from 12–18 October with a simple message from the Mental Health Foundation of New Zealand: belonging matters, and connection cannot wait. This year’s theme, Belonging... Read More
AUCKLAND, Today: Initiative Aotearoa has handed Alex Pringle a bigger brief, promoting her to Group Business Director and putting her at the helm of specialist content division Initiative Content. Pringle will lead... Read More
The Advertising Standards Authority has confirmed it will no longer be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. The move brings to an... Read More
“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards. Read More
DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign. Read More
NZ’s only independent daily, the Otago Daily Times, has introduced a metered paywall for its online news content, which will launch next month alongside a website redesign, according to a report in... Read More
The awarding of top Axis gongs to unreal campaigns is again drawing fire from ad industry critics. The ads most under scrutiny are Colenso/Proximity’s DB Brewtroleum, Colenso’s VW Reduce Speed Dial, and the... Read More
In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ,... Read More
Adshel has appointed Grishma Shah as research & insights executive. Her role in Auckland will be assisting the company to deliver an insights-led approach through the various data sources available. Read More
Adshel NZ has today announced a partnership with Roy Morgan which will see the research company apply its Helix Personas data integration tool across Adshel’s out-of-home panels in New Zealand. Read More
Colenso BBDO has shot a NZ-produced TVC for the local launch of the new Samsung Galaxy S7 smartphone. Read More
Hawaiian Airlines this week celebrated the third anniversary of its service between Auckland and Honolulu – with an in-house Marmite tasting! Read More