AUCKLAND, Today: Sasha Smith is crossing the Tasman to lead Initiative Aotearoa, joining the agency as Managing Director for its next phase of growth. Smith will report to Omnicom Media New Zealand... Read More
AUCKLAND, Today: Somewhere between the washing machine, clothesline and sock drawer, New Zealand has managed to misplace an estimated 28 million socks. New research commissioned by Kiwi-made sock brand Norsewear suggests the... Read More
PHD New Zealand has matched the changing video habits of Heineken drinkers with what it calls “New Zealand’s first 100% connected television (CTV) ad campaign”. Read More
A standout showing by NZ agencies at the London International Awards over the weekend in Las Vegas – again the star was Colenso BBDO, which mined Gold with three different clients, plus... Read More
Farmers has engaged FCB to focus on evolving their brand strategy, the initial manifestation of which will be a new brand TV ad for Christmas – the first of this style of... Read More
Dan Robins, the Australia and New Zealand head of programmatic and data at Spotify, says the Russian Facebook efforts should be entered into the 2018 Cannes Lions. Read More
Tip Top ice cream has launched a new creative platform, Good to Share, with a 30-second brand film, OOH and digital from Colenso BBDO. Read More
Outdoor advertising revenue for the first nine months of 2017 has reached just over $85 million – 24% ahead of the same period last year. September stood out, reaching $11.3 million –... Read More
The finalists of the 2017 Deloitte Top 200 Awards have been announced. The awards, which celebrate excellence in business, will be held on Thursday 23 November at Spark Arena in Auckland. Read More
Gamer Sensei – the esports coaching startup based in the US, but founded in NZ – has launched a Hearthstone pro team. And in the squad’s first ever competitive event, Dreamhack Denver,... Read More