NZ has two finalists through to the 2014 shortlist stage at the Midas Awards, the Manhattan-based global competition for the world’s best financial advertising.
Aussie tourist mecca taps Spark PHD
Spark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia’s “famous for fun” holiday destination.
Smoking ads return to UK TV
The first ad in nearly 50 years to promote the joys of smoking – a TVC for VIP e-cigarettes – has this week gone on air on ITV in the UK.
Airline launches charity campaign
Emirates NZ, with assistance from Auckland-based Professional Public Relations, has teamed up with three New Zealand not-for-profit organisations in a three-week digital activation campaign based on a virtual Transtasman race.
Kiwi shoots Oz underwear ad
The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne to create a new 60sec TVC for Australian underwear & clothing retailer Bonds.
Country brands steal advantage
Politicians can learn from marketers as a new study suggests country identity and reputation should be managed in the same way as a corporate or consumer brand, accord to a report from global ad site Warc.
Consumers ahead of business in sustainability awareness
Consumers are ahead of business when it comes to their attitude towards sustainability and it affects consumer decisions more than businesses seem to realise, according to Colmar Brunton’s 2014 Better Business Report.
Chips off the old block
Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.
Sugar&Partners get the Blues
Following an agency review, Sugar&Partners has been appointed as the Blues lead strategic & creative communications partner.
APNO launches new digital screens at Auckland Airport
APN Outdoor’s digital overhaul at Auckland Airport continues with launch of two new hi-res digital screens. The first advertisers on the sites are Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona.
