OMD’s Pepsi wins Yahoo Digital Strategy Award

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A cutting-edge campaign by OMD for Frucor’s Pepsi has taken out a Yahoo New Zealand Digital Strategy Award. With the Kiwi teenager at the forefront of its strategy, OMD developed a customised site within Yahoo Entertainment as a digital hub for teens. It brought together content from ambassadors, Yahoo globally and social media, and hosted three Pepsi parties during the year – created by teens, for teens, and with teens.

Rotorua looks to the north

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Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.

Saatchi dons lycra for ASB

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Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.

Effectiveness Function tickets on sale today

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Tickets have gone on sale for the CAANZ/TVNZ/AUT Business School’s 2014 Effectiveness Function, starring this year’s Effies international judge, London-based marketing consultant and author Paul Feldwick. Tickets are available (via Eventfinder) for $45+gst for CAANZ/ANZA members; $60+gst for non-members.

Arrivals & Departures

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MediaWorks has appointed Andrew Szusterman as group content and entertainment brand director: The new role is charged with creating the cross-platform strategy for MediaWorks’ entertainment content and brands, maximising the way content is shared across the company’s television, radio and digital assets, and developing new content and revenue opportunities.

Samsung munches on Apple

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Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t. 

Love, Love me Dooya

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A rousing performance across all categories saw Whybin TBWA/DAN’s Dooya take out the main prize at last night’s Flying Fish/CAANZ Battle of the Ad Bands, held – as always – at the Kings Arms in Newton.

NZ DM Awards call for entry

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The Marketing Association has announced the call for entries for the 2014 NZ Direct Marketing Awards, to be held in Auckland early next year. The deadline for entries is 5pm on Friday 24 October. An extended late entries deadline of 5pm on Friday 31 October is available at a nominal fee.