NZ edges closer in global brands index

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Apple and Google maintain their #1 and #2 positions and each exceed USD $100 billion in brand value; Huawei makes Best Global Brands history as the first Chinese brand to enter the report – and Interbrand NZ says at least two Kiwi brands are not far away from featuring in the global report.

Hosking on … Hosking

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The Radio Bureau is enjoying a little skite about the fast-spreading impact of its three-minute video of Mike Hosking addressing the network’s breakfast teams on how to build a successful brekky programme.

Effective collaboration wins Grand Effie, two Golds

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Saatchi & Saatchi, with ApolloNation and Spark PHD, shared the top prize – the Grand Effie – at last night’s Effie Awards at the Langham Auckland. The other three major awards went to: DB Breweries (Most Effective Client), and FCB, which won two (Most Effective Agency and Hardest Challenge).

Arrivals & Departures

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NZME (formerly APN/TRN) has appointed Michael Boggs as its new Chief Financial Officer: Boggs comes to NZME from Tower where for the last four years he managed the Tower Group’s multi-billion dollar assets, take executive accountability for Tower’s Pacific Islands operations and play a leading role in Tower’s earthquake recovery programme.

Outlook cloudy for DDB’s $10,000 awards cash

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It’s still not clear how much – if any – of the $10,000 cash prize from last week’s Newspaper Advertising Awards will find its way into the hands of the creative team who worked on the ad. The problem for DDB, which won the award, is that its creative team at the time – art director Kevin Bachtiar and copywriter Sasha Arandelovic – have since left DDB and joined Special Group.

Tonight’s Effies show a sellout

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TV ONE Breakfast hosts Rawdon Christie and Ali Pugh will host tonight’s 2014 Effie Awards at the Langham Auckland. All 430 tickets have been sold – the doors to the hotel’s The Great Room will open for pre-dinner drinks from 6.30pm, and the show starts at 7.30pm.