Bangalore-headquarted InMobi, the world’s largest independent mobile advertising platform, has announced its network growth numbers. InMobi now reaches 872 million active uniques spanning over 200 countries, bringing a global audience for advertisers wanting to reach their target consumers. InMobi now serves nearly 138 billion ad impressions every month.
TVC director shoots Don McGlashan & Co
New Zealand Music Foundation trustee, Kiwi music legend Don McGlashan, launched the charity’s new promo video in front of 500 of New Zealand music’s finest at the 2014 Silver Scroll Awards. The video profiles the charity’s work with music-based projects that change the lives of people in need across NZ.
AWARD School taps three Kiwis
Sarsha Drakeford was named New Zealand’s top AWARD School student this week at a graduation ceremony at Little Easy, Auckland on Friday. Second place went to Geordie Wilson, followed by Simone Ward in third.
Cannes taps client for jury prez, extends Effectiveness eligibility to three years
Republik limbers up for Tri NZ
Saatchi and Defence Force share ‘no-stereotypes’ fitness test app with all Kiwis
Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.
Curious trio’s wharenui book on sale now
Arrivals & Departures
Sydney-based Rabbit Content (offices also in New York City and LA) has announced the signing of award-winning Kiwi director Zoe McIntosh for representation in Australia. In NZ, she will continue to work out of Thick As Thieves.
Colenso and DDB score hits at the Mashies
NZ agencies have scored four of the top awards at the US-based Mashies Awards show, which honours the world’s best digital advertising. Colenso BBDO won, for the second year running, with Burger King’s Motel BK (in Best Social Media Campaign) and Pedigree’s K9FM (Best Interactive Audio). DDB also scored two big wins, both for SKY Bring Down the King campaign (in Best Twitter Campaign’ and Best International Digital campaign).
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.