Parnell-based PR agency Haystac New Zealand – part of the Dentsu Aegis group – is celebrating five years of business in Auckland by adding five new clients to its roster – Energizer, Brown Brothers, Spaceworks, Gull Petroleum and Bigpipe.
Arrivals & Departures
STW-owned Designworks Wellington has appointed Dan Mercer as Creative Director: Mercer starts on January 5 next year, and will partner with managing director Guy Vasey and head of innovation Chris McDermott to ensure continued growth of the Wellington office.
Accenture to buy Reactive for NZ-Oz expansion
Accenture (NYSE: ACN) has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent digital agencies, headquartered in Melbourne with offices in Auckland, Sydney, London, and New York. There will be no redundancies.
Global retail agency gears up for NZ
Danielle Barclay, the Melbourne-based general manager of International Brand & Strategy at greater group, is relocating to Auckland to lead the expansion of the global retail agency into the New Zealand market.
bcg2 wins rural insurance pitch, hires Colenso suit
bcg2 has been awarded the creative contract for leading NZ rural insurer, FMG (Farmers Mutual Group). “I was impressed with bcg2’s strategic insights during the pitch process – they demonstrated a strong understanding of where we’re looking to take the brand, and showcased some exciting creative work,” said FMG head of marketing, communications & digital Glenn Croasdale.
Y&R and RAPP win in New York
NZ agencies have scored one Gold and a Silver at the Midas Awards in New York. Y&R took out a Gold Midas for The Co-Operative Bank The Record Profit in Use of Medium – TV & Cinema, while RAPP won a Silver Midas for Westpac Future Gazillionaire in Use of Discipline – Student.
BBC Worldwide taps ad2one NZ
BBC Worldwide has appointed ad2one as its digital sales house for New Zealand. The New Zealand digital sales & marketing agency will focus on developing content partnerships and display advertising solutions across BBC digital platforms in New Zealand, including BBC.com, GoodFood.com and TopGear.com, as well as integrating digital campaigns across mobile sites and apps.
Unbowed Trubridge vows to try again
New Zealanders nationwide held their breath this morning as they watched Kiwi freediver William Trubridge fail to break his own unassisted free dive world record. The 15-times world record holder’s existing record was 101 metres.
The Rock & The Sound unveil 2015 line-ups
MediaWorks is refreshing its announcer line-ups for radio brands The Rock and The Sound. The changes involve the breakfast and daytime shows on both stations.
ONE’s coverage of tomorrow’s Trubridge dive likely to break Breakfast viewing record
Weather permitting, world record free-diving champion, Steinlager Pure ambassador William Trubridge, will attempt to break his own world-record live on TV ONE Breakfast tomorrow (Wednesday) as part of an integrated campaign by DDB.
